This PM will own the Early Investor product experience — defining the monetization strategy, driving top-of-funnel growth, and building the sticky product hooks that bring families back to Babylist long after the baby shower

The role sits within the Babylist Money org, reporting to the PM/GM leading the business on a growing team

Own Early Investor end-to-end — take ideas from start to finish, define success metrics, ship, measure, and iterate without waiting to be told what comes next

Drive top-of-funnel growth for Early Investor — identify the levers, run the experiments, report on outcomes with clarity, and keep going

Identify and test monetization strategies beyond transaction fees — partnerships, physical products, integrated experiences — and build the case for what to prioritize

Build sticky product features that give postpartum families a reason to come back to Babylist — think birthdays, college savings milestones, and seasonal moments

Work daily alongside an engineering manager and a team of engineers as a true partner — if they fail, you fail, and vice versa

Communicate wins, failures, and learnings to leadership in a structured, consistent way

Benefits

HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.

PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.

PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.

FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that’s remote, in the office or something in between.

HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical,



vision and dental for full-time employees.

BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.

Owned a roadmap — not just executed someone else’s priorities; you’ve had to sit with the blank page, decide what matters, and defend itYou naturally reach for AI in your work — at Babylist, every team uses AI daily; you use it to make your job more effective, not to showboat; you’re already reaching for it to get answers yourself rather than waiting on someone elseTechnically hands-on — you work directly with engineering daily, can QA your own work, ask smart technical questions, and move fast without waiting for answers; engineering is your partner, not your resourceData-driven by default — when you see a problem, your first instinct is to find the number that defines it and propose ways to move itB2C experience is a plus — understanding how to work with a large consumer audience is helpful, though solid product instincts and growth experience in any context can translateComfortable with zero-to-one — you’ve built or co-built something new, not just optimized an existing productGrowth-minded by instinct — you see a metric that needs to move and you immediately start generating hypotheses; you energize your team to begin experimentation with clear ways to measureOrganized and systematic — you keep stakeholders informed without being asked, and you have a clear system for how you track progress and communicate plansStrong communicator with a clear point of view — you can present to leadership, defend your work, and know when to acquiesce; you have strong opinions, loosely heldOutcome-obsessed — you think in terms of revenue impact and measurable results, not shipped features; you can point to at least one project and say exactly what it drove for the bottom line

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📌 Senior Product Manager (Money) (Quebec City)
🏢 Babylist -
📍 Quebec City