Cinareo is seeking a hands-on enterprise SaaS sales leader to build a repeatable revenue engine, accelerate the current pipeline and personally close strategic accounts. This is not a conventional management-only VP role. In the near term, success depends on being in customer conversations, creating qualified opportunities and moving complex deals forward.

Cinareo replaces spreadsheet-based contact-centre capacity planning with a data-driven platform that connects workforce planning, operational decisions and financial outcomes. The company has early customer traction, global opportunities and strategic relationships in the WFM and CCaaS ecosystem. The next commercial leader must turn that foundation into predictable, diversified growth.

The Mandate

You will own sales execution from target-account selection through signed agreement and handoff. You will also turn Cinareo’s priority alliances into measurable sources of qualified pipeline. The founders and executive team will remain active as product experts, executive sponsors and relationship builders; you will own qualification, opportunity strategy, next steps, forecasting and commercial execution.

What You Will Own

• Pipeline creation and acceleration. Build sufficient qualified pipeline to support the board-approved bookings plan; personally originate opportunities and advance the highest-value existing accounts.

• Enterprise sales execution. Lead discovery, value mapping, business cases, demonstrations, pilots, proposals, procurement, negotiation and closing for complex multi-stakeholder opportunities.

• A repeatable sales operating system. Define the ICP, buyer personas, stage exit criteria, qualification methodology, CRM standards, forecast cadence, pricing guardrails and deal-review process.

• Strategic account leadership. Build account plans, map buying committees, secure executive sponsorship and maintain clear mutual action plans for priority prospects.

• Productive partner channels. Convert priority technology, consulting and services relationships into joint target lists, enabled sellers,



registered opportunities, co-selling motions and closed revenue.

• Direct pipeline diversification. Build a focused outbound and referral motion so Cinareo is not dependent on any single partner or channel.

• Commercial discipline. Produce a board-credible forecast, inspect deal quality weekly, disqualify weak opportunities early and report conversion, velocity, coverage and source attribution.

• Founder and team enablement. Coach founders and colleagues on discovery, demos, executive selling and closing; establish clear roles for every customer interaction.

• Selective team building. Coach existing commercial resources and recommend hires only when pipeline, capacity and repeatability justify them.

• Market feedback. Bring structured insights on buyer needs, competitive positioning, packaging and pricing to the product and executive teams.

How the role is expected to spend time initially:

• Approximately 60%: direct selling, prospecting and advancing strategic opportunities.

• Approximately 25%: partner activation, account mapping and co-selling.

• Approximately 15%: sales operations, coaching, forecasting and organizational design.

The Experience We Need

• Built before. You have created an enterprise SaaS sales motion in an early-stage or growth-stage company—not only inherited a mature team and brand.

• Personally sold. You have personally created pipeline and closed complex, multi-stakeholder SaaS deals, including six-figure opportunities and sales cycles that can run six to twelve months.

• Converted alliances into revenue. You can show how technology, consulting or channel relationships produced qualified opportunities and closed ARR.





• Installed operating discipline. You have implemented qualification, CRM stage definitions, forecasting, account planning, value selling and deal inspection from the ground up.

• Sold to operational and financial buyers. You can connect product capability to capacity, service levels, labour economics, budgeting and executive outcomes.

• Led without hiding behind the team. You are comfortable prospecting, running discovery, building a business case, negotiating and closing while coaching others.

• Operated credibly at executive level. You can challenge assumptions, navigate procurement and build trust with customer, partner and board stakeholders.

Preferred, Not Mandatory

• Experience in contact center, workforce management, CCaaS, workforce planning, FP&A;, operations analytics or adjacent enterprise software.

• Existing relationships with WFM/CCaaS vendors, system integrators, BPOs or contact-centre consulting firms.

• Experience selling across Canada, the United States and international markets.

Working Style

• High ownership, low ego and direct communication.

• Comfort with ambiguity, limited support resources and rapid iteration.

• Evidence-led judgment: inspect the facts, focus the team and say no to activity that does not create revenue.

• Team-oriented with founders and product leaders while remaining clearly accountable for commercial execution.

• Based in Canada and able to travel periodically for customer, partner and industry meetings.

Compensation

Cinareo intends to offer a competitive package aligned to the scope and stage of the company plus uncapped variable compensation and equity, all commensurate with experience.

How to Apply

Please submit a résumé to [email protected] along with a short note describing:

• An early-stage enterprise SaaS sales motion you personally helped build.

• One complex opportunity you personally sourced or led to close.

• One strategic partnership you converted into measurable pipeline and revenue.

📌 VP, Sales & Strategic Partnerships (Canada)
🏢 Cinareo
📍 Canada