VP Product Marketing — PLG, Pricing & Growth (Toronto)

VP Product Marketing — PLG, Pricing & Growth (Toronto)

16 Sep
|
Rentman
|
Toronto

16 Sep

Rentman

Toronto

Rentman is entering a new phase of growth, and Product Marketing is where our product-led strategy turns into revenue. As Head of Product Marketing you are the commercial counterpart of our Head of Product: together you shape the multi-product portfolio vision, the roadmap per product, and the pricing and packaging model that keeps Rentman defensible in an AI-driven market. You own the commercial context layer, keeping positioning, ICP and messaging current and adopted, and deciding which intelligence layer learnings get approved into it.

You bring win/loss, pricing and trial data into roadmap and pricing decisions as an equal voice to Product, and you support the commercial team in expanding market share in North America and UKI, building partnerships and integrations, and moving up-market. You lead a team of five product marketers and grow them into an AI-native Product Marketing team by raising their bar rather than doing their work: context, prioritisation and coaching. As part of the Commercial Management Team, with Sales, Demand Generation and RevOps, you help build an AI-native operating model that amplifies our competitive edge.

Own the commercial context layer: keep positioning ICP and messaging current and adopted, and decide deliberately what intelligence layer learnings get approved into it. ~ Lead and develop a team of five product marketer into an AI native Product Marketing team, measured by what the team delivers, not by your own output. ~ Support the commercial team in expanding market share in North America and UKI, building partnerships and integrations, and moving up market. ~ Bring commercial evidence such as win and loss data,



pricing data and trial behavior into roadmap and pricing decisions, as an equal voice to Product. 6 to 10 years of experience in product marketing. ~Strong track record in pricing and packaging. ~ Robust track record building value propositions that hold up commercially. ~ You debate with data, so that every pricing, packaging or positioning call is backed by evidence. ~ Experience with Product Led Growth, where users activate through trial and self-serve exploration. ~ Experience building partnerships as a growth channel. ~ ~ Competitive salary based on experience, plus 8% holiday allowance ~ A results-based bonus based on company performance (up to a full 13th month's salary) ~25 vacation days to recharge ~ Earn an extra day of PTO for each year at Rentman, from your second anniversary up to five years ~ Flexible WFH policy & work from anywhere for 4 weeks a year ~ A comprehensive healthcare plan and a pension plan with 3% company matching ~ An annual training budget to grow your skills ~ Access to OpenUp for mental well-being and personal growth ~ Your choice of a shiny new Windows, or Mac ~ An ambitious, inclusive, and diverse international team ~ A flexible and engaging work environment and various team activities ~ An amazing office in the heart of Toronto ~ ~ Introduction Call with the recruiter about the job & Rentman, online (30-45 mins) ~ Introduction Call with the Hiring Manager, online (60 mins) ~ Past Experience & Culture Interview with the team, on-site (60 mins) ~ Final Skills Interview, online (90 mins) ~ At Rentman, we value diversity and are committed to creating an inclusive environment for all employees.

📌 VP Product Marketing — PLG, Pricing & Growth (Toronto)
🏢 Rentman
📍 Toronto

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