About the Role

This is a hands-on sales leadership position for someone who knows how to coach and develop sales teams, build strong customer relationships, develop new accounts, manage territories, and drive measurable revenue growth.

The ideal candidate has experience in grocery, specialty foods, consumer packaged goods (CPG), wholesale, or distribution and understands how to succeed in a field-driven sales environment.

Key Responsibilities

- Lead, coach, motivate, and develop a team of 8 Outside Sales Representatives
- Set sales targets, monitor performance, and hold the team accountable for results
- Coach representatives on territory management, prospecting, new account development, and key account retention
- Develop and execute strategies to increase sales, customer acquisition, and market share
- Build and maintain strong relationships with customers, distributors, retailers, and key accounts
- Identify new business opportunities and support the sales team in converting prospects into long-term customers
- Conduct regular territory reviews and performance meetings
- Provide hands-on support to sales representatives in the field
- Visit customers and key accounts to strengthen relationships and identify growth opportunities
- Oversee sales coverage across the GTA and Montreal markets
- Travel regularly between Toronto and Montreal to support customers and the sales team
- Monitor market trends, competitor activity, and customer needs
- Execute sales initiatives and continuously identify opportunities for revenue growth

Requirements

- Fluent Mandarin or Cantonese – REQUIRED




- The majority of the company's customer base is Chinese-owned, making strong Mandarin or Cantonese communication skills essential.
- Working French – REQUIRED for effective communication with customers and sales teams in the Montreal market
- 3+ years of experience managing or leading an outside/field sales team
- Experience in grocery, specialty foods, CPG, wholesale, distribution, or a related industry is strongly preferred
- Proven ability to coach, motivate, and develop sales representatives
- Strong experience in territory management, new account development, and key account retention
- Demonstrated track record of meeting or exceeding sales targets
- Excellent relationship-building, communication, negotiation, and leadership skills
- Comfortable working in a field-based, fast-paced sales environment
- Willingness and ability to travel regularly between the GTA and Montreal
- Valid driver's license and reliable vehicle

Strong Assets

- Existing relationships within the Chinese-owned grocery, retail, and foodservice community
- Established network of distributors, retailers, or foodservice operators
- Experience managing multi-territory sales teams




- Strong understanding of the GTA and Montreal food/grocery markets

The Ideal Candidate

The ideal candidate is a hands-on sales leader, not someone who wants to manage entirely from behind a desk.

You understand how to build relationships, identify opportunities, close new business, and grow existing accounts. Just as importantly, you know how to coach sales representatives and help them succeed in the field.

You are comfortable working with Chinese-owned grocery and foodservice businesses, understand the importance of solid customer relationships, and can effectively operate in the GTA and Montreal markets.

If you're a motivated sales leader who enjoys developing people, expanding territories, and directly contributing to revenue growth, we'd like to hear from you.

Why Join Us?

- Leadership role managing an established team of 8 sales representatives
- Opportunity to directly influence sales growth and market expansion
- High-visibility role across the GTA and Montreal markets
- Hands-on position with significant customer and business development responsibility
- Opportunity to build and strengthen relationships within the growing CPG and grocery distribution market

Location: GTA-Based, Ontario
Travel: Regular travel to Montreal, QC required
Industry: Consumer Packaged Goods / Grocery Distribution

Pay: $100,000.00-$120,000.00 per year

Experience:

- Outside Sales Manager: 3 years (required)

Language:

- Cantonese/Mandarin (required)
- French (required)

Work Location: In person

📌 Bilingual Sales Manager (Greater Toronto Area)
🏢 Contact Marketers
📍 Greater Toronto Area