The Why...

Join Splitsville as a Commercial Director, Canada and in return you'll get:

- 3 weeks of vacation (increasing to 4 weeks after one year!)
- Discounts on food and $1 bowling
- Financial long service awards
- Medical and dental benefits
- RRSP matching plan
- Mental health support benefits

The What...

Here’s some of what you can expect as part of the role…

Drive Commercial Growth Across Canada

- Develop and execute the national commercial strategy to grow revenue across corporate events, group bookings, strategic accounts, partnerships, and consumer channels.
- Build and manage a strong pipeline of national and multi-location opportunities.
- Personally lead key client relationships, high-value pitches, negotiations, and partnership opportunities.
- Identify new revenue streams and routes to market that increase bookings, customer frequency, and brand reach.

Lead and Develop a High-Performing Sales Team

- Inspire, coach, and develop a national sales team focused on delivering ambitious growth targets.
- Foster a proactive sales culture centered on prospecting, relationship-building, and account development.
- Establish clear performance metrics, accountability, and best practices across the team.
- Support the ongoing development of sales capabilities, including negotiation, presentation, and strategic account management.

Shape Marketing Strategy and Brand Performance

- Lead the Canadian marketing function, managing and mentoring a team of two marketing professionals.
- Develop and execute integrated marketing plans that support business goals, seasonal campaigns, and current centre openings.
- Ensure campaigns drive measurable commercial outcomes, including awareness, demand generation, and customer acquisition.
- Strengthen local activation by equipping centres with effective campaigns, tools, and support.

Enhance Digital Presence and Brand Awareness

- Define the strategy for social media, content, and digital marketing across Canada.
- Leverage data, customer insights,



and market trends to optimize performance and investment decisions.
- Grow brand awareness, audience engagement, website traffic, and booking conversion.
- Identify opportunities across paid social, content creators, community partnerships, and local marketing initiatives.

Drive Performance Through Data and Insight

- Monitor sales, marketing, pipeline, and revenue performance through clear reporting and forecasting.
- Use customer, competitor, and market insights to identify opportunities and inform decision-making.
- Partner with Finance and senior leadership to evaluate investments and maximize return on marketing and sales spend.
- Present commercial performance, opportunities, and risks with clarity and confidence.

Collaborate as a Senior Leader

- Serve as a key member of the Canadian Leadership Team.
- Build strong partnerships across Operations, Finance, IT, Property, and UK-based commercial and marketing teams.
- Champion a culture of accountability, collaboration, and continuous improvement.
- Balance ambitious commercial growth with exceptional guest experiences and long-term brand health.

The Who…

The be a successful Commercial Director, you’ll have:
- Significant senior sales, commercial, or business development leadership experience within a national, multi-site consumer-facing organization.
- A proven track record of driving revenue growth through corporate sales, strategic partnerships, national accounts, and customer acquisition initiatives.
- Demonstrated success leading and developing high-performing sales teams across multiple markets or regions, with a strong focus on coaching, accountability, and results.




- Experience overseeing marketing strategy or a marketing function, with a solid understanding of brand development, demand generation, digital marketing, social media, and customer engagement.
- A commercially minded leader who combines strategic thinking with a hands‑on approach and the ability to translate ideas into measurable business outcomes.
- Strong expertise in CRM management, pipeline development, forecasting, conversion optimization, and performance reporting.
- An influential communicator and relationship builder, capable of engaging senior stakeholders, negotiating complex agreements, and representing the brand with credibility.
- Data-driven and customer-focused, with the ability to leverage insights, market trends, and commercial acumen to inform decisions and identify growth opportunities.
- A team-oriented leadership style with experience partnering across functions to deliver business objectives and foster organizational alignment.
- Comfortable operating in a fast-paced, growth-oriented environment where balancing commercial performance, brand health, and customer experience is essential.
- Experience within hospitality, leisure, entertainment, attractions, hotels, travel, events, media, sports, sponsorship, or other multi-site consumer businesses is considered an asset.

Splitsville Entertainment is Canada’s premier family entertainment centre! Our modern facilities combine state-of-the-art 10 pin bowling, high-quality casual dining, arcades, laser tag, and other entertainment options to make your visit a one-of-a-kind experience.

At Splitsville we value diversity and inclusion, and we’re committed to creating a working environment that promotes equal opportunities. Individual differences and the contributions of all employees are recognised and valued and we believe that a diverse and inclusive workplace makes us a more relevant, more competitive, and more resilient company.

📌 Commercial Director - Canada (Oakville)
🏢 Splitsville Entertainment
📍 Oakville