Creative Strategist, Paid Social

APPLY VIA JOTFORM: https://form.jotform.com/252324804856157

Type: Part-time to start (approx. 20-25 hrs/week), with a clear path to full-time $20USD-$30USD/h

Can be turned into a Full- time position.

Reports to: Creative Director

Location: Remote

About You

You look at a brand and immediately start asking why people buy. You know exactly what their ideal customer wants doomscrolling at 11pm.

You are not a designer, and you are not just a copywriter. You decide what the ad says, who it says it to, and why that angle lands. Your brief is clear enough to execute without a second meeting.

You know the difference between a valuable idea and a good idea for this brand, this audience, this placement.

Your UGC scripts sound like a friend talking and run on copywriting structure and sales psychology.

You use AI for speed and never for the angle.

What You’ll Do

Research and iteration

- Mine reviews, Reddit, and comment sections for the exact words customers use
- Read performance data to inform the next round
- Keep a running library of what worked, what failed, and why

Static ad concepting

- Develop strategic angles grounded in real customer language, reviews, and competitor gaps
- Write the copy: hooks, headlines, body, CTAs
- Build creative briefs (concept, angle, inspos, copy, layout notes) a designer can execute from cold





UGC scripting and creator briefs

- Write conversational scripts built on copywriting and consumer psychology, with zero AI slop
- Brief creators on hook, beats, delivery, b-roll, and on-screen text
- Match script format to the platform and the awareness stage of the audience

Working with the team

- Concept alongside the Creative Director, who you'll work with directly on angles and briefs before anything goes to production
- Work with Account Managers to understand what the client actually needs, then translate it into creative direction
- Partner with Creator Managers on casting fit and revision rounds
- Attend team meetings as a working member of the department

Your Qualifications

- 3+ years concepting paid social creative, agency or in-house
- Experience working with eCommerce, DTC, and/or lead generation businesses
- Strong understanding of TikTok, Instagram, YouTube Shorts, Pinterest, Reddit, X, and emerging social platforms
- Fluency in copywriting and consumer psychology: objection handling, awareness stages, social proof, specificity over adjectives
- Fluency in direct response fundamentals (AIDA, PAS, etc.)
- Comfortable reading hook rate, hold rate, CTR, and CPA, and turning those numbers into a creative hypothesis

APPLY VIA JOTFORM: https://form.jotform.com/252324804856157

📌 Creative Strategist for Paid Social (Canada)
🏢 Sail Away Media
📍 Canada