About StreamScanStreamScan is a Canadian cybersecurity company helping organizations detect, respond to, and recover from cyber threats. Since 2011, we have specialized in incident response, managed detection and response (MDR), and security operations. We operate a 24/7 Canada-based SOC and develop our own cybersecurity technology, giving clients and partners a level of visibility, control, expertise and flexibility that generic security providers cannot match.

Our clients include organizations operating in manufacturing, aerospace, defense, critical infrastructure, and other sectors where security matters most.

The opportunityThis role owns the B2B engine that turns awareness into pipeline. It is a highly strategic and hands-on role that sits at the intersection of demand generation, product marketing, sales enablement, and content strategy. You will be responsible for generating pipeline, refining positioning, enabling revenue teams, and helping the market understand why StreamScan is different.

You will work closely with leadership, sales, channel partners, technical experts, and the broader marketing team to drive measurable business growth.

What you'll do

Demand Generation

- Own demand generation strategy and execution across all channels
- Develop and optimize campaigns across paid media, paid social, webinars, partnerships, SEO/AEO, and ABM initiatives
- Build and manage lead nurturing programs and conversion journeys
- Continuously test, measure, and improve campaign performance
- Drive qualified pipeline growth across direct and partner channels

Product Marketing

- Translate complex cybersecurity solutions into compelling and differentiated messaging




- Develop positioning, value propositions, competitive intelligence, and market narratives
- Create sales tools, solution briefs, battle cards, presentations, and customer-facing assets
- Support product launches and new service introductions
- Collaborate with technical subject matter experts to ensure accuracy and relevance

Sales & Partner Enablement

- Develop content and resources that help sales teams win opportunities
- Create enablement materials for MSPs, channel partners, and strategic alliances
- Support partner recruitment, activation, and engagement initiatives
- Identify common objections and develop messaging to address them

Marketing Analytics & Performance

- Own marketing reporting and performance measurement
- Track campaign, funnel, pipeline, and revenue metrics
- Use data to guide investment decisions and optimization efforts

What you bring

- 4+ years of experience in B2B demand generation, product marketing, or growth marketing
- Proven experience generating measurable pipeline and revenue impact
- Experience translating technical concepts into business-focused messaging
- Experience supporting sales enablement and partner/channel programs
- Strong analytical skills and comfort working with marketing and revenue metrics




- Excellent project management and organizational skills
- Ability to work independently and execute across multiple priorities
- English as your primary working language, with excellent business writing.
- Legally authorized to work in Canada. This role is open to candidates based in Canada only.

Nice to have

- Conversational French. We are a bilingual team serving markets across Canada.
- Experience in cybersecurity, managed services, or IT
- Familiarity with compliance-driven selling
- Familiarity with MSP or channel partner ecosystems
- Understanding of cybersecurity concepts such as MDR, XDR, EDR, SOC, incident response, compliance, and threat detection

What Success Looks Like

- Increased qualified pipeline generation across direct and partner channels
- Strengthened StreamScan's market positioning and messaging
- Established explicit reporting and attribution frameworks
- Expanded StreamScan's thought leadership presence across key markets
- Improved alignment between awareness, demand generation, and revenue teams

Why Join StreamScan?

- Work with a forward-thinking Canadian cybersecurity company that develops its own technology
- Help protect organizations against threats and strengthening our communities
- Influence strategy and make a visible impact on company growth
- Join a team that values initiative, expertise, and execution

Interested?Send your resume and a brief personal note explaining why you're a strong fit for the role. We would also love to see examples of campaigns, content, or enablement programs you've built and the results they generated.

📌 Demand Generation and Product Marketing Manager (Canada)
🏢 StreamScan Cybersecurity
📍 Canada