ob Overview

We are looking for a motivated and detail-oriented Jr. SEO Specialist with 1–2 years of hands-on experience in Search Engine Optimization. The ideal candidate should have practical knowledge of on-page SEO, off-page SEO, link building, keyword research, Google Business Profile (GMB), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).

You will work closely with the SEO and content teams to improve website rankings, organic traffic, online visibility, and local search performance.

Key Responsibilities

- Perform on-page SEO activities, including optimizing title tags, meta descriptions, headings, URLs, internal linking, images, and website content.
- Conduct keyword research and identify relevant search opportunities and user search intent.
- Execute off-page SEO activities to improve website authority and search engine rankings.
- Build high-quality and relevant backlinks through guest posting, outreach, business listings, directories, and other white-hat link-building techniques.
- Manage and optimize Google Business Profile (GMB) listings to improve local search visibility.
- Perform Local SEO activities, including citation building, NAP consistency, local listings, reviews, and local link opportunities.
- Develop an understanding of AEO (Answer Engine Optimization) and optimize content to improve visibility in featured snippets, AI-generated answers, voice search, and other answer-based search experiences.
- Develop an understanding of GEO (Generative Engine Optimization) and help optimize website content for visibility across AI-powered search and generative search platforms.
- Optimize content for search intent, conversational queries, FAQs, entities, structured information, and direct-answer formats.
- Assist in identifying opportunities for content to be referenced or surfaced by AI search and answer engines.




- Monitor keyword rankings, organic traffic, backlinks, local visibility, and other SEO performance metrics.
- Conduct competitor, keyword, and backlink analysis to identify SEO opportunities.
- Identify basic technical SEO issues and coordinate with relevant teams for resolution.
- Assist in content optimization based on SEO, AEO, and GEO best practices.
- Track SEO activities and prepare regular performance reports.
- Stay updated with Google algorithm updates, AI search developments, SEO trends, AEO, GEO, and industry best practices.

Required Skills & Qualifications
- 1–2 years of practical experience in SEO.
- Good understanding of On-Page SEO and Off-Page SEO.
- Hands-on experience with link building and backlink acquisition.
- Experience with Google Business Profile (GMB) optimization.
- Basic understanding of Local SEO.
- Understanding of keyword research, search intent, and competitor analysis.
- Basic understanding of AEO (Answer Engine Optimization) and how content can be structured to provide direct answers to user queries.
- Basic understanding of GEO (Generative Engine Optimization) and optimizing content for AI-powered search and generative search experiences.
- Familiarity with tools such as Google Search Console, GA4, Google Business Profile, Ahrefs, SEMrush, Moz, or similar SEO tools.
- Basic understanding of HTML and website structure is an advantage.
- Strong research, analytical, communication, and organizational skills.
- Ability to work independently as well as collaboratively with a team.

What You’ll Do As a Jr. SEO Specialist, you will play an key role in improving our organic search visibility, keyword rankings, website traffic, backlinks, and local search presence while developing your expertise across different areas of SEO.

Pay: $20.00-$25.00 per hour

Expected hours: 37.5 per week

Benefits

- Casual dress
- On-site parking

Work Location: In person

📌 Junior SEO Specialist (Mississauga)
🏢 Let's Get Moving
📍 Mississauga