Transform customer engagement and retention as a Senior Manager specializing in lifecycle marketing.

Utilize

Klaviyo and analytics to optimize strategies for increased customer loyalty. As a Senior Manager, you will lead the customer lifecycle strategy for DTC marketing, focusing on retention and reactivation initiatives. This includes building targeted customer segments, crafting engaging lifecycle journeys, and owning the CRM calendar. Your analytical skills will be key in turning insights into actionable strategies. Key Responsibilities:

- Own the DTC customer lifecycle from acquisition to reactivation
- Develop and manage marketing strategies using Klaviyo
- Optimize customer engagement through targeted communication
- Conduct testing and leverage insights for strategy evolution
- Drive retention and customer lifetime value initiatives Requirements:
- 5-7 years of experience in CRM or lifecycle marketing
- Proven expertise with Klaviyo, Shopify, and GA4
- Demonstrated success in improving customer retention
- Robust analytical and project management skills
- Knowledge of AI tools for marketing innovation Enhance customer retention efforts through your CRM expertise and strategic insights in lifecycle marketing.

📌 Lifecycle Marketing Senior Manager (Toronto)
🏢 Jobtailor
📍 Toronto