MARKETING & COMMUNICATIONS COORDINATOR - OPERATIONS

40 hours per week | HYBRID | $51,000 Annual Salary

About the Role

Reporting to the Director of Development and Communications, the Marketing Coordinator - Operations leads marketing and communications initiatives that support the GTHS’ operational programs and services. This role is responsible for communications related to Adoptions, Animal Care, Hospital, Dog School, Humane Education, Volunteer Program, Pet Support Services, and other operational priorities, including urgent animal centre closures, service updates, awareness dates, and mission-driven storytelling. The coordinator works closely with operational leaders and the Director of Development & Communications to identify priorities, plan communications, and translate program information into clear, engaging, brand-aligned content.

When new or urgent requests arise, the Director supports decisions about what can be completed, deferred, or reassigned.

Position Schedule: 40 hours per week. This is a hybrid role requiring regular work at GTHS locations, including the Animal Centre, generally three to four days per week. Occasional evening and weekend work is required for events and time-sensitive communications.

What You’ll Do

- Work with the Director of Development and Communications to develop, maintain, and execute annual communications and marketing plans that support operational departments and mission marketing, including adoptions/animal care, hospital services, dog school, humane education, volunteer programs, and pet support services.
- Lead the planning, writing, design, and production of external communications related to operational programs and services, including e-newsletters, e-blasts, social media, website updates, videos, print materials, media materials, signage, and other promotional assets.
- Celebrate and share authentic GTHS stories, including animal journeys, program impact, volunteer engagement, and community outcomes, through written, visual, and video content.
- Gather content onsite across operational departments to create timely and engaging material for social media, the website, email communications, and media opportunities.
- Work collaboratively with the Marketing Coordinator of Development to support shared communications priorities across the organization, including:
- Maintaining the communications calendar for operational initiatives and ensuring timely completion of tactics including social posts, blog updates, e-blasts, press releases, internal updates, and campaign assets.
- Supporting shared organizational e-newsletters and email communications, taking the lead on assigned sends and contributing operational content, copy, and creative assets as required.
- Sharing responsibility for GTHS social media channels and homepage features related to operational priorities and respond to messages received through those channels in accordance with internal service standards and escalation procedures.
- Regularly update the GTHS website to reflect current operational initiatives, program information, urgent notices, seasonal campaigns,



and homepage features within assigned areas of responsibility.
- Lead internal communications related to operational updates, staff notices, and organization-wide information flows, in collaboration with leadership.
- Manage and coordinate onsite promotional and informational signage related to operational programs and services across the Animal Centre and Hospital.
- Work with media and community partners to showcase GTHS programs, services, and animals available for adoption.
- Drive adoption and program participation marketing through creative, audience-focused storytelling and promotion.
- Track and analyze monthly and quarterly marketing KPIs related to operational communications and share trends, learnings, and recommendations.
- Coordinate GTHS representation at community events, fairs, markets, and festivals that support organizational awareness and mission engagement, engaging staff and volunteers as appropriate.
- Manage assigned projects and incoming requests, flag competing deadlines early, and work with the Director of Development & Communications to confirm priorities and timelines. Uphold GTHS brand, messaging, and channel standards across operational communications.

What You’ll Bring

Education or Experience/Designation

- Education in marketing, communications, public relations, non-profit management, or a related field, with a minimum of two (2) years of direct communications or marketing experience, or an equivalent combination of education and experience sufficient to successfully perform the essential duties of the role.

Marketing & Communications Experience:
- Excellent oral and written communication skills with a proven ability to tell compelling stories and translate complex or quick-moving information into clear public-facing content.
- Strong background in writing, editing, and design, including development of marketing materials across multiple channels.
- Experience with social media tools including Facebook, Instagram, LinkedIn, and YouTube.
- Experience in photography, videography, graphic design, and/or video editing is an asset.
- Experience supporting service-based, community-based, or mission-driven communications in a fast-paced environment is an asset.

Technology Qualifications:
- Excellent computer skills and comfort with Microsoft Office Suite (Word, Excel, PowerPoint), Mailchimp, Canva, WordPress, SEO, and website content management.
- Experience using project management tools and content planning systems is an asset.

Interpersonal Skills & Work Style:
- Exceptional interpersonal skills and ability to work collaboratively with staff, volunteers, managers, media, and community partners.




- Advanced time management skills with strong attention to detail and an ability to manage multiple projects under tight deadlines.
- Confident and diplomatic communicator with the judgment to set priorities, manage expectations, and maintain brand and process standards in a fast-paced environment.
- Highly organized, self-motivated, creative, strategic, professional, and solution-oriented.
- Able to work effectively in a hybrid work environment with regular onsite collaboration.

Value Alignment:
- Genuine interest in the welfare of animals and congruent values with the organization, including a commitment to lifelong learning.

Schedule:
- Ability to work weekends and evenings, as required, and attend events or provide communications support outside regular hours when needed.

Value Alignment

- Genuine interest in supporting people and building a healthy, inclusive workplace culture.
- Genuine interest in the welfare of animals and congruent values with the organization
- Alignment with our values of compassion for pets & people, inclusivity, perseverance, well-being, and life-long learning

Why You’ll Love Working Here

- Opportunities for team connections and collaboration in person
- Professional development/training opportunities
- Regular interactions with adorable animals and a meaningful impact in daily work
- Employee benefits package including medical, dental, veterinary, and retail

Working Conditions The work environment inherently contains common animal-related allergens, including but not limited to fur, dander, and cleaning agents. This role may also require prolonged sitting or standing (up to 8 hours/day), computer usage for extended periods, as well as walking, bending as necessary. As such, you can perform all the essential duties of the position in such an environment. This role may be subject to various interruptions and several requests during a workday. There is some exposure to disagreeable situations or people, and a high degree of mental alertness is required to ensure the safety of self and others. Learn More About The GTHS

We’re a community-based non-profit organization providing a vulnerable animal shelter, animal adoption services, low-cost veterinary care, and community programs and services (www.gths.ca).

If this position sounds like the right fit for you, please submit your resume and cover letter on Indeed’s job portal directly https://ca.indeed.com. This position will remain open until filled; interviews will be scheduled as candidates are selected. Please note, AI is not used during the recruitment and selection process.

This position is to fill a current vacancy. This vacancy will remain available for application for a minimum of 1 week from the date of posting.

*We thank all applicants for their interest, however, only those selected for an interview will be contacted. The GTHS will endeavor to make accommodations based on individual accommodation needs, please notify [email protected] about your specific needs, this information will be kept confidential.

Pay: $48,000.00-$52,000.00 per year

Work Location: In person

📌 Marketing & Communications Coordinator - Operations (Collingwood)
🏢 Georgian Triangle Humane Society
📍 Collingwood