Job Summary

MLI is looking for a Social Media & Marketing Coordinator to create English and Chinese content and keep our social media accounts running day to day, with a particular focus on Xiaohongshu (RedNote).

Working with the Marketing Manager, you will turn approved plans and briefs into graphics, short videos and published content. This is a hands-on role for someone who enjoys making content, keeping projects organized and following work through from the initial brief to final delivery.

Responsibilities

- Write, edit and adapt English and Chinese social media copy for each account’s audience and tone.
- Film and edit short videos and design social media graphics, including covers, captions and promotional materials.
- Maintain content calendars across multiple accounts, keeping drafts, reviews and publishing dates on schedule.
- Coordinate photo and video materials with colleagues and organize source files, editable assets and approved content.
- Prepare, schedule and publish approved content, checking image dimensions, video formats, copy, hashtags and platform requirements before posting, and verifying that each post displays correctly.
- Support paid social campaigns by preparing ad materials, setting up approved campaigns and tracking spend and basic performance metrics under the Marketing Manager’s direction.
- Assist with online promotions, marketing campaigns and on-site events.
- Maintain organized marketing files and performance records, and prepare brief progress updates.
- Manage assigned tasks independently, flag questions or delays early, and incorporate feedback within agreed deadlines.

Requirements





- At least one year of relevant marketing, social media or content creation experience. Agency experience, in-house education marketing experience is preferred.
- Solid writing and editing skills in both English and Chinese, with the ability to adapt content naturally for each audience.
- Experience creating and publishing content for multiple social media accounts, with a strong understanding of Xiaohongshu content formats and trends.
- Practical skills in video filming, production and editing, as well as graphic design, supported by a verifiable portfolio.
- Familiarity with platform-specific image dimensions, video formats, caption structure, hashtags and publishing rules.
- Proficiency in CapCut, Jianying (剪映), Canva, Gaoding (稿定) and Adobe Creative Cloud, along with Google Workspace and Lark for everyday collaboration and file management.
- Ability to support paid advertising execution and track basic campaign metrics.
- Strong organization and attention to detail, with the ability to prioritize competing tasks and deliver accurate work under tight deadlines.
- Clear communication, a collaborative approach and consistent follow-through, including asking questions early and completing revisions on time.
- Please submit your resume, portfolio and LinkedIn profile link.

Pay: $42,000.00 per year

Benefits

- Casual dress
- Dental care
- Life insurance
- On-site parking
- Paid time off
- Vision care

Application question(s):
- If you have a portfolio, please provide the link here.

Experience:
- Marketing: 1 year (preferred)

Language:
- Mandarin (required)
- French (preferred)

Work Location: In person

📌 Marketing Coordinator - 小红书市场 (North York)
🏢 Mlicanada
📍 North York