Job Overview

We are seeking an energetic and detail-oriented Marketing Coordinator to join our dynamic team at Forma Professional Beauty. In this role, you will drive the development and execution of innovative marketing strategies that elevate our brand presence across digital platforms. Your enthusiasm for digital marketing, combined with your creative flair and analytical mindset, will help us connect with our target audiences effectively.

This paid position offers a fantastic chance to grow your skills in a fast-paced environment while contributing to impactful campaigns that resonate with diverse customers worldwide.

Responsibilities

- Develop, implement, and manage comprehensive digital marketing campaigns across platforms such as social media, email, and search engines.
- Optimize website content using SEO best practices and conduct keyword research to improve organic search rankings.
- Manage and update the company’s website using Shopify, ensuring content is current, engaging, and aligned with brand standards.
- Design compelling graphics and visuals to support marketing initiatives.
- Oversee paid advertising campaigns on platforms like Google Ads (formerly Google AdWords) and Facebook Advertising, monitoring performance and adjusting strategies for maximum ROI.
- Analyze campaign performance using Google Analytics and other analytics tools to derive insights that inform future marketing efforts.
- Coordinate email marketing campaigns, segment audiences,



and track engagement metrics to nurture leads effectively.
- Collaborate with cross-functional teams to ensure consistency in branding, messaging, and visual identity across all channels.
- Conduct market research to identify new opportunities in e-commerce and digital marketing trends that can enhance our outreach efforts.

Skills

- Proven experience in e-commerce platforms and digital marketing strategies.
- Strong knowledge of SEO techniques, keyword research, and content optimization.
- Proficiency in graphic design principles.
- Familiarity with Google Ads (formerly Google AdWords), Facebook Advertising, and Google Analytics for campaign management and data analysis.
- Ability to utilize SQL for data extraction and analysis; basic JavaScript skills are a plus.
- Expertise in email marketing tools and strategies for customer engagement.
- Solid understanding of digital marketing concepts including analytics, conversion tracking, and campaign optimization.
- Excellent communication skills with the ability to translate data insights into actionable recommendations.

Join us as a Marketing Coordinator if you’re passionate about crafting innovative digital experiences that captivate audiences! Bring your creativity, analytical prowess, and enthusiasm for all things digital to help us achieve remarkable growth while advancing your career in a vibrant environment committed to your success. Pay: From $52,000.00 per year

Work Location: In person

📌 Marketing Coordinator (Thunder Bay)
🏢 Forma Professional Beauty
📍 Thunder Bay