TikTok & Instagram Content CreatorLola Rosa Milton | Part time / Freelance

We’re not looking for someone to simply “manage our social media.”

We’re looking for someone who understands why one restaurant video gets 800 views and another gets 80,000.

Someone who knows what makes people stop scrolling, send a Reel to a friend and say: “We need to try this place.”

Lola Rosa Milton is a 100% plant-based restaurant located steps from McGill University. We’ve been part of Montreal's food scene for more than 20 years, but we want our social media presence to feel very much 2026.

Your mission will be simple:

Make more people discover Milton — and give them a reason to walk through our door.

What you'll do

You'll create simple, engaging and authentic content primarily for TikTok and Instagram Reels, including:

- Short-form videos designed around strong hooks and current platform behaviour
- Food-focused content that makes people hungry
- Behind-the-scenes restaurant moments
- Staff, kitchen and personality-driven content
- Student-focused content around McGill and the Milton-Parc neighbourhood
- Videos highlighting affordability, portions, grab-and-go options and our made-from-scratch food
- Trend-based content when it genuinely fits the Lola Rosa brand
- Concepts that turn everyday restaurant moments into entertaining content
- Testing different hooks, formats and ideas to understand what performs

We don't need every video to look like an advertisement. Actually, we'd prefer that it doesn't.

Who we're looking for

You genuinely spend time on TikTok and Instagram — not because it's your job,



but because you understand the culture of these platforms.

You notice trends before brands start copying them.

You understand what Gen Z and younger audiences look for when discovering cafés and restaurants: atmosphere, value, personality, food that looks excellent, social proof and places they want to share with friends.

You know how to create content that feels spontaneous while still having a strategy behind it.

Most importantly, you're comfortable creating simple content consistently rather than spending six hours trying to make every Reel perfect.

You might be a great fit if:

- You have experience creating TikTok or Instagram content
- You understand short-form storytelling and strong opening hooks
- You can shoot confidently with a phone
- You know CapCut, Premiere, Instagram editing tools or similar software
- You understand trends, sounds, editing rhythms and platform culture
- You follow restaurant, café, food and lifestyle content
- You're creative but also able to work within an established brand identity
- You can look at analytics and learn from what works
- You aren't afraid to experiment

Experience working with restaurants is a major plus.



But we'd rather see a great TikTok account or portfolio that proves you understand attention than a beautiful résumé filled with marketing terminology.

What Lola Rosa is about

We've been serving plant-based food in Montreal since 2004.

Our food is made from scratch, our approach is casual and generous, and our larger mission is to inspire people to eat fewer animal products without making them feel like they're sacrificing anything.

At Milton, we're surrounded by students, young professionals and one of Montreal's most energetic neighbourhoods.

We want our content to reflect that.

Fun. Human. Delicious. Unpretentious.

And occasionally a little unexpected.

How we'll measure success

Followers are nice.

Views are nice.

But that's not the end goal.

We want to see

More local reach.

More engagement.

More people talking about Lola Rosa.

More students discovering Milton.

And ultimately, more people walking into the restaurant.

To apply

Please send us

- A short introduction
- Links to TikTok / Instagram accounts or content you've created
- 2–3 examples of videos you're proud of
- And, instead of a traditional cover letter, tell us:

If you had one hour inside Lola Rosa Milton and your phone, what are the first three TikToks or Reels you would create? We care much more about your ideas than a perfectly formatted application.

Pay: $20.00-$30.00 per hour

Expected hours: 5.0 – 15.0 per week

Benefits

- Casual dress
- Discounted or free food
- Flexible schedule

Work Location: Hybrid remote in Montréal, QC H2X 1W5

📌 Tik Tok and Instagram content creator (Montreal)
🏢 Lola Rosa
📍 Montreal