Vice President, Marketing The Opportunity

Our client is an established Canadian financial services organization with a strong qualified culture, a recognized brand and a clear mandate to grow and diversify the business.

The organization has expanded through acquisition and the addition of new products and capabilities. Marketing has recently been reorganized to better support that growth, creating an opportunity for the Vice President, Marketing to bring the current structure together, establish explicit direction and help the function operate as a cohesive, high-performing team.

Working closely with senior business leaders, this role offers a high degree of autonomy and influence. The mandate is to bring a strong marketing perspective to the firm's growth strategy and translate business priorities into sharper positioning, greater market relevance and stronger commercial impact.

This is an opportunity for a strong, commercially minded marketing leader who brings a clear point of view, is comfortable contributing to senior-level debate and knows how to lead a sizeable team through change. The team is capable; the opportunity is to create cohesion, clarify priorities and build on the new structure to raise the effectiveness of the function.

The Mandate

- Lead a significant marketing organization. Bring together a recently reorganized, multi-disciplinary team around clear priorities, roles and accountability. Build cohesion across the function, develop leaders and capabilities, and create the operating discipline required for the team to deliver consistently against the business strategy.
- Drive marketing strategy across a growing and diversifying business. Translate business priorities into focused marketing strategies that strengthen market position, support expansion across asset classes, investment capabilities and client channels, while maintaining disciplined,



high-quality marketing of existing products and capabilities.
- Bring a true marketing lens to the business. Identify market opportunities, competitive dynamics and evolving intermediary needs; shape marketing approaches that strengthen relevance and differentiation.
- Use data to improve decisions. Establish clear objectives and measures, evaluate marketing effectiveness and use market intelligence and analytics to refine strategy and allocate resources.
- Advance the marketing technology stack. Keep the function equipped with the right technology, automation and AI capabilities to improve effectiveness, productivity, insight and scalability as business needs evolve.

What You Bring

You are a senior marketing leader who understands how to market complex products or services in a sophisticated, professional environment. The defining requirement is the ability to lead a substantial marketing organization and bring strong marketing discipline to a complex business.

Experience and Capabilities

- Led a sizeable, multi-disciplinary marketing organization, building clarity, cohesion and accountability across the team.
- Translated business strategy into clear marketing priorities and connected marketing strategy to broader commercial outcomes.
- Developed marketing strategies that support growth, expansion or diversification of complex products and/or service.
- Worked in financial services, another regulated sector, or a business characterized by complex products or services, multiple channels and sophisticated stakeholders.
- Demonstrated strong strategic judgement while staying close enough to execution to maintain quality and momentum.
- Used data and performance measures to evaluate marketing effectiveness and improve decision-making.
- Operated with autonomy, brough a clear point of view and constructively challenge established thinking.
- Applied technology, automation and AI thoughtfully to marketing effectiveness and performance.

📌 Vice President Marketing (Greater Toronto Area)
🏢 Headway Search Group
📍 Greater Toronto Area