Work locations may vary. Frequent or constant travel is required from the employee.
Work setting
- Consulting firm
- Property administration company
- Property development companies
- Finance
Responsibilities
Tasks
- Develop all kinds of events for publicity, fundraising and information purposes
- Evaluate communication strategies and programs
- Oversee the preparation of public written material
- Prepare written material such as reports, briefs, website content
- Respond to enquiries from members of the business community concerning development opportunities
- Develop social and economic profiles of an area to encourage industrial and commercial investment
- Conduct comparative research on marketing strategies for industrial and commercial products
- Answer written and oral inquiries
- Assist in the preparation of brochures, reports,
newsletters and other material
- Co-ordinate special publicity events and promotions
- Gather, research and prepare communications material
- Initiate and maintain contact with the media
- Conduct analytical marketing studies
- Design market research questionnaires
- Develop portfolio of marketing materials
- Develop marketing strategies
- Write and edit press releases, newsletter and communications materials
- Review written material, such as reports, briefs, speeches, presentations and press releases
- Evaluate the marketing strategies used by establishments
Experience and specialization
Area of work experience
- Product development
Area of specialization
- Fundraising
- Project management
- Brand management
- Digital media