Job Title:

Architect for RMN Identity Spine Job Type:

Full Time (FTE) Location:

Vancouver, BC (Hybrid)

Job Description We are seeking a senior

Data Engineering / Identity Architecture

professional to support the extension of an existing first-party customer ID spine into an identity spine for

Retail Media Network (RMN)

use cases.

The role will work across customer identity, advertising ecosystem identifiers, partner IDs, clean room integrations, exposure logs, audience activation, attribution, and measurement. The ideal candidate will have strong data engineering expertise on

GCP, particularly BigQuery , along with experience in customer identity and identity resolution.

Key Responsibilities Design and build scalable

data pipelines and data models

connecting first-party customer IDs with advertising ecosystem identifiers. Support integrations with partner IDs and platforms such as

Google, Meta, LiveRamp, UID2, clean rooms, and third-party data providers . Build identity linkage and resolution layers for audience activation, personalization, direct partner matching, and measurement. Ingest, transform, and structure exposure logs for campaign measurement, attribution, and incrementality use cases. Apply

consent, privacy, governance, and data minimization

requirements across identity workflows. Partner with product, data, privacy, engineering, media, and decision science teams. Develop high-quality data assets supporting audience activation, measurement, attribution, and analytics. Provide technical leadership and independently drive complex identity and data engineering initiatives. Ensure data pipelines and identity solutions are scalable, reliable, secure,



and aligned with enterprise standards.

Required Skills & Qualifications Robust experience in

data engineering and identity data architecture . Hands-on experience with

GCP, especially BigQuery . Advanced

SQL and data modeling

skills. Experience with customer identity, CDP, MDM, CRM, audience platforms, or identity graph solutions. Understanding of advertising technology identifiers, media platform IDs, hashed emails, clean-room matching, and partner identity resolution. Experience building data assets for

audience activation, campaign measurement, attribution, or incrementality . Strong understanding of privacy, consent, governance, and data minimization principles. Ability to work independently and communicate effectively with senior stakeholders. Strong cross-functional collaboration skills across product, engineering, data, privacy, and business teams.

Preferred Skills Experience with

LiveRamp, UID2, Google PAIR, Meta, Google Ads, DV360, or CM360 . Experience with clean-room technologies and data partnerships. Knowledge of

Snowflake or AWS Clean Rooms . Experience with data providers such as

Epsilon or Acxiom . Background in

Retail Media, e-commerce, media measurement, or Marketing Mix/Multi-Touch Attribution (MTA) . Experience working with identity resolution and audience activation ecosystems.

Key Competencies Identity architecture and resolution. Data engineering and pipeline development. Advanced SQL and data modeling. Privacy-aware data design. Retail media and advertising technology. Stakeholder management and technical leadership. Independent problem-solving and delivery ownership.

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📌 Architect for RMN Identity Spine (Winnipeg)
🏢 Realign
📍 Winnipeg