Lead account-based marketing initiatives at Benevity with targeted, high-impact campaigns for key clients. Collaborate closely with teams to translate account plans into success. As an Account-Based Marketing Manager, you will manage 1:1 and 1:few marketing strategies, engaging closely with Account Executives and BDRs.

Your role involves crafting tailored content and integrating digital experiences across various channels. This cross-functional position is crucial for Benevity's mission to foster social impact through technology. Key Responsibilities:

- Design 1:1 account campaigns with personalized assets
- Execute quarterly multi-channel programs targeting key personas
- Utilize AI tools for productive outreach without quality loss
- Align with Account Executives on target account selection
- Build outbound campaign sequences using HubSpot

Requirements:

- Experience in multi-channel ABM programs within B2B environments
- Proficiency with Salesforce and HubSpot
- Strong analytical skills for account engagement tracking
- Ability to collaborate effectively across teams
- Creative problem-solving and adaptability

Drive impactful marketing campaigns that empower Benevity to enhance corporate social responsibility.

📌 Account-Based Marketing Manager at Benevity (Vancouver)
🏢 Benevity
📍 Vancouver