About This Role As Finland is moving towards becoming a regulated market, we are seeking a dynamic and results-oriented Country Director to help us successfully enter and flourish in this exciting current market.

About This Role As

Finland is moving towards becoming a regulated market, we are seeking a dynamic and results-oriented Country Director to help us successfully enter and flourish in this exciting new market. We seek a dynamic and results-oriented Country Director to drive all commercial and operational activities in Finland, serving as the ultimate strategic leader for the market when the market becomes regulated. The ideal candidate will have a strong understanding of the Finnish market and a proven track record in managing marketing and operational teams.

P&L; Management: Take complete ownership of the P&L;, driving exponential growth and ensuring maximum profitability for the Finnish market. Serve as the primary liaison and strategic partner to the Managing Director - Nordics, ensuring alignment between local market objectives and group-wide business strategy. Define and champion the comprehensive marketing and brand strategy across all channels, ensuring market dominance while strictly adhering to local regulations.

Direct cross-functional execution across all operational areas to optimize specific market needs and ensure high-quality delivery.

Media Management: Establish the overarching media strategy and budget, leading high-level negotiations and managing relationships with key media partners and agencies.

Performance Analysis: Define market-specific KPIs and transform performance analysis into strategic shifts,



partnering with the Data & Analytics team to ensure strategic alignment and provide executive-level reporting. Serve as the definitive internal expert on the Finnish market, providing executive-level competitive intelligence, identifying new growth opportunities, and anticipating regulatory changes.

Team Structure Advisory: Define the optimal organizational structure for the Finnish market, owning the strategy for recruiting, developing, and retaining top-tier local talent in partnership with Function Heads and Directors. Substantial experience in a senior leadership role within a marketing-driven organisation, preferably in iGaming. Proven track record of managing P&L; and delivering results against financial targets.

Strong understanding of the Finnish market dynamics, competitive landscape, and regulatory environment. Strong analytical skills and experience working with data to drive decision-making. Knowledge of digital marketing strategies and tools.

Previous experience in a cross-functional role or in managing distributed teams. Fluency in Finnish and English. Strong negotiation skills with a network of media contacts in Finland. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry.

We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 18 offices worldwide. Hybrid work policy ~30 annual vacation days ~ Occupational Pension ~Parental Leave Top-Up ~ Possibility to enrol in a private health care insurance for both you and your partner ~

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