The Group Director, Data & Product at Havas Media Group Canada (HMG CA) is responsible for driving adoption of AI-powered data, products, and media technologies across cross-functional teams, primarily through the Converged.AI ecosystem. We want the role to shift internal teams toward AI-driven, signal-based decisioning, leveraging platform-native AI and proprietary tools to enhance media insights, strategic planning, activation and measurement capabilities. This role will also support growth initiatives across existing clients and new business Key Responsibilities:

set the strategic vision for Havas’ Data & Product department

in collaboration with the HMG Canada Senior Leadership Team. lead the full roll out of Converged.AI in Canada

within the Havas Media team. define and lead the AI, data, and product vision

in partnership with the HMG Canada SLT. Identify gaps across AI, data, and media tool capabilities

and deliver a clear roadmap. Drive adoption of AI-enabled planning, activation, and measurement frameworks. Support growth and new business

through AI-led capabilities and product storytelling. Act as a senior advisor to clients on AI transformation, data strategy, and advanced media solutions. Data:

Embed Converged.AI and data

to be at the core of planning and activation for example enabling the use of predictive modelling, audience intelligence, and real-time signals. Partner with cross‑functional stakeholders to maintain seamless system integration, enabling reliable data flows and a strong foundation for

scalable AI activations . Product:

Working with cross-functional champions ,



maintaining overview of existing capabilities. Lead demos, testing, and rollout

of emerging AI and media technologies. Ensure Converged.AI connects

with platform signals for continuous optimization. Define what Innovation means for Havas Media

and how it is operationalized through AI, automation, and intelligent media systems. Drive

efficiency through automation and AI-assisted workflows. Identify and scale high-impact AI use cases

across the business. Enable teams with intelligent

data products and faster insights. Foster a

test-and-learn culture

across the business. Elevate client deliverables

through the innovative use and deployment of AI solutions. Additional Responsibilities

Audience & Insight Development : Lead AI-powered audience builds and insights via Converged.AI and media tools like Telmar and Pathmatics. Measurement & Learning:

Support development of AI-informed measurement frameworks and learning agendas in partnership with Activation. Competitive Intelligence:

Drive automation of competitive data and insight generation (e.g. Pathmatics, Numerator, CSA solutions). Be the

point of contact for bigger data integration projects

and conversations such as MMM or 1PD ingestion. Additional Information

This role represents an active vacancy at Havas. You will be joining a collaborative, growth-oriented workplace where ideas are encouraged and career development is supported. Havas uses artificial intelligence-enabled tools to support certain aspects of the recruitment process. All hiring decisions are made by our recruiting and hiring teams.

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📌 Group Director of Audience and Analytics (Winnipeg)
🏢 Havas Media Network
📍 Winnipeg