BlueTuskr is a full-service e-commerce growth agency built exclusively for e-commerce brands. We combine paid media, owned media, creative, and analytics to help our clients scale profitably. Our team is made up of specialists who are deeply invested in their craft - and in the success of the brands they serve.

This isn't a "jack of all trades" environment. We're looking for an Email Marketing Lead who is exceptional at all things email, SMS, pop-up, and growth marketing - and who is ready to build and run the department, not just work inside it. This is a hands-on leadership role for someone who has spent real time in the trenches of email marketing and brings strong, applied knowledge of client retention strategies across top platforms (Klaviyo, Mailchimp, HubSpot, etc.), You’ll set the strategic direction for email marketing across the agency and clients, lead execution and departmental build out, join client calls to represent the department’s thinking, and help shape the agency’s retention strategy overall - with room to take direct ownership of specific accounts as you settle into the role.

You’ll be the person clients and internal teams trust to tell them the truth, make the call, and back it up with data. This role is ideal for someone who’s energized by building and leading something real - and who wants to do meaningful, measurable work at a company that holds itself accountable to results. Set strategy and standards for the email marketing department, including processes, playbooks, and QA Join client calls to represent email marketing strategy and results, with the potential to take direct ownership of specific accounts over time Report on department performance and health to agency leadership Execute and oversee email marketing audits using platforms like Klaviyo, HubSpot, Mailchimp, etc.

Set strategy for automation, segmentation, A/B testing, and lifecycle marketing across client accounts Ensure list hygiene, segmentation,



integrations, and deliverability management are executed to a high standard Ensure knowledge of and have direct hands-on reporting for DMARC, DKIM, SPF, and other technical deliverability items Brainstorm and pilot new approaches to email marketing, including applying AI capabilities to existing workflows Liaise with the broader marketing team to coordinate cross-channel strategy These are the qualities that make you right for this role: A proven Email Marketing Strategist and leader - not just an implementer - who understands the bigger picture and can optimize for performance across an entire book of business Strong expertise in email marketing best practices (segmentation, automation, A/B testing, implementation, integrations, etc.) Comfortable using AI tools to improve the speed and quality of email marketing work (copywriting, campaign build, reporting, or workflow automation) Analytics-driven, with the ability to diagnose and fix underperformance accounts Ability to manage multiple accounts and priorities simultaneously and meet deadlines You've audited existing email accounts and presented a prioritized roadmap for each You've been actively involved in strategy, implementation, and audits across all current email marketing accounts You've joined client calls and started building credibility with the client portfolio You have a transparent picture of what the email marketing department needs to operate at a high level, and a plan to build it 5+ years in email marketing, including experience leading or mentoring others ~ Working knowledge of email & SMS marketing ~ Proven track record managing client accounts and/or leading a team ~ E-commerce or D2C brand experience (agency or in-house) ~ Comfortable using AI tools in day-to-day email marketing work Comfort with email account setup, migrations, and technical integrations Prior experience building or scaling an email marketing function Fully remote Internet, mobile phone, and gym reimbursements after 90 days

📌 Email Marketing Lead - E-Commerce (Full-Time - Remote) (Calgary)
🏢 BlueTuskr
📍 Calgary