- Analyze the funnel end to end, from signup to conversion, using behavioral data to identify drop-off points in partnership with Ads and Lifecycle
- Own audience strategy and messaging for each funnel stage, from the first ad impression through the paywall and renewal
- Analyze product engagement data and recommend actions to Product and Marketing to increase adoption and retention
- Design and run growth experiments with clear hypotheses, and communicate what the results do and do not prove
- Partner with Product on onboarding, paywalls, and in-product education
- Build audience playbooks for recent, high-value, and at-risk cohorts
- Turn campaign, lifecycle, and product data into readouts and reports
- Lead ad hoc go-to-market initiatives and campaign management
Requirements
- 3-5 years of experience in growth, product, or lifecycle marketing, or a related role
- Strong understanding of funnels, cohorts, experiments, and metrics
- Ability to interpret an analytics report and derive a specific hypothesis
- Clear, concise writing skills and the ability to explain complex ideas simply across product surfaces and channels
- Hands-on, autonomous working style,
with the ability to structure ambiguous problems and execute effectively
- Curiosity about consumer behavior and empathy for different types of creators
- Subscription experience is a plus
- Passion for LANDR's mission
- Hands-on music production experience and fluency in music technology are assets
- Fluent written and spoken English
Core Competencies
Demonstrates expertise in growth marketing, with a strong focus on funnel analysis, audience strategy, and data-driven decision-making. Proficient in designing experiments and interpreting analytics to enhance product engagement and retention.