GROWTH MARKETING SPECIALIST — INDEPENDENT CONTRACTOR Independent Contractor Monthly Retainer: $5,000 CAD Since launching in 2007, Dean Davidson has grown into a globally recognized brand, with designs featured in publications including Vogue, Harper’s Bazaar, and InStyle, and carried by boutiques and department stores around the world. Dean Davidson is looking for an experienced Growth Marketing Specialist to support the business as an independent contractor for an initial three-month engagement through Q4 2026. The primary focus of this engagement will be Paid Media & Acquisition and Retention & Lifecycle Marketing, with hands‑on ownership and execution across Meta, Google, Klaviyo, and related digital marketing channels.

You’ll partner closely with the Marketing Director and broader marketing team to translate business objectives into campaigns, tests, optimizations, and actionable insights that drive measurable growth. We’re looking for someone who is equally comfortable analyzing performance, identifying opportunities, making recommendations, and working directly within platforms to implement and optimize campaigns. While acquisition and lifecycle marketing will be the core focus, the contractor may also support broader digital marketing initiatives across eCommerce, social, influencer, PR, partnerships, and campaign execution as needed.

Build, launch, monitor, and optimize campaigns across prospecting, retargeting, and customer audiences while proactively flagging opportunities, risks, and recommended actions. Manage campaign structure, audiences, budgets, bidding, placements, creative rotations, and testing. Monitor performance against key KPIs including revenue, ROAS, MER, CAC/NCAC, CVR, CTR, CPM, and customer acquisition.

Develop and maintain a structured testing roadmap across creative, messaging, audiences, offers, landing pages, and campaign structures. Partner with the creative team to translate performance insights into actionable creative recommendations and briefs. RETENTION & LIFECYCLE MARKETING Support the strategy, execution, testing,



and ongoing optimization of email and SMS marketing through Klaviyo.

Identify opportunities to improve automated lifecycle flows including Welcome, Browse and Cart Abandonment, Post-Purchase, Winback, and other customer journeys. Build and refine customer segments based on behaviour, purchase history, lifecycle stage, and engagement. Analyze acquisition and retention performance together to identify opportunities across the full customer lifecycle.

Help improve the customer journey from new customer acquisition through repeat purchase. Identify opportunities to increase repeat purchase rate, retention, customer lifetime value, and overall marketing efficiency. Monitor lifecycle performance and translate results into clear recommendations and next steps.

Monitor performance across Shopify, GA4, Meta, Google Ads, Klaviyo, and other relevant platforms. Prepare concise weekly performance reporting highlighting what happened, why it happened, and what we should do next. Analyze performance across acquisition, conversion, retention, new vs. returning customers, and product performance.

Translate performance data into clear recommendations and actionable next steps rather than simply reporting metrics. Support ongoing forecasting and performance planning across acquisition and retention channels. BROADER DIGITAL MARKETING SUPPORT While acquisition and lifecycle marketing will be the core focus of the engagement, the contractor may also support the broader marketing team with digital execution as needed.

Supporting eCommerce campaigns, landing pages, merchandising updates, promotions, and site launches. Assisting with campaign setup and coordination across digital channels.



Supporting social media initiatives, paid amplification, and campaign rollouts.

Helping execute influencer, affiliate, PR, and partnership initiatives where there is a digital or performance component. Supporting creator and influencer content for paid media usage and amplification. Assisting with campaign tracking, UTM structure, platform QA, pixels, feeds, and integrations.

Conducting competitor, customer, creative, and market research. Supporting current marketing technology, Shopify apps, AI tools, attribution platforms, and growth experiments. Providing additional hands‑on digital marketing support during major launches, promotions, and seasonal campaigns. 3+ years of hands‑on growth, digital, or performance marketing experience, ideally within eCommerce or a consumer brand. ~ Experience independently building, launching, optimizing, and reporting on paid media campaigns. ~ Strong understanding of performance metrics including ROAS, MER, CAC, NCAC, CVR, AOV, LTV, and retention. ~ Working knowledge of lifecycle marketing, email/SMS strategy, segmentation, and automated flows. ~ Comfortable analyzing customer behaviour across both acquisition and retention. ~ Strong understanding of performance creative and how creative impacts paid media results. ~ Analytical and able to turn data into clear recommendations and actions. ~ Strong communicator who can collaborate effectively with creative, eCommerce, merchandising, and marketing teams.

CONTRACTOR ENGAGEMENT STRUCTURE This is an independent contractor engagement with an initial three‑month term running from October through December 2026. Because paid media requires ongoing management, regular availability throughout the working week will be expected for campaign monitoring, optimization, reporting, communication, and key launches. The contractor may also be required to attend occasional meetings, planning sessions, launches, or other collaborative sessions as reasonably required for the engagement. 5,000 CAD.

📌 Growth Marketing Specialist — Independent Contractor (Toronto)
🏢 Dean Davidson
📍 Toronto