We’re seeking a HCP Sales Director to lead client acquisition, account growth, and long-term relationship management for healthcare practitioners across Canada. As a senior commercial leader, you’ll be responsible for developing and executing the national sales strategy for practitioner-facing markets, with accountability for driving sustainable revenue growth, market penetration, and client retention across both Western and Eastern Canada. Working closely with the Vice President, you’ll translate broader B2B and Health Care Practitioner sales priorities into actionable regional strategies- leading a high-performing team while building strong practitioner relationships and ensuring consistent market presence and measurable commercial outcomes.

This posting is for an existing position.

Sales Strategy & Revenue Growth: Lead the national sales strategy for small and medium practitioner markets, with a clear focus on healthcare practitioner acquisition, growth, and retention. Drive new business development while expanding revenue within existing practitioner accounts through consultative, solution-based selling. Translate enterprise revenue priorities into targeted regional and segment-specific sales plans.

Own pipeline health, forecasting accuracy, and achievement of revenue targets across assigned markets. Contribute to pricing strategy, revenue modeling, and commercial forecasting to support sustainable growth. Monitor and improve key performance indicators, including portfolio growth, net recent practitioner accounts, and client retention.

Client Acquisition & Relationship Management: Serve as a visible external representative of LifeLabs,



strengthening brand credibility and influence within the healthcare practitioner community. Build and maintain trusted, long-term relationships with practitioner clients and key market stakeholders. Partner with Marketing and Communications to support regional market activation, practitioner engagement initiatives, and targeted campaigns.

Lead new client contract negotiations and support renewals within practitioner-focused segments. Provide ongoing market intelligence, practitioner insights, and client feedback to senior leadership, Product, and Insights teams to inform broader business strategy.

Team Leadership & Sales Enablement: Lead, coach, and develop a high-performing team of sales and account management professionals supporting practitioner markets across Canada. Establish explicit performance expectations, accountability measures, and success metrics to drive strong commercial outcomes. Foster a high-performance, client-centric culture grounded in collaboration, continuous improvement, and practitioner engagement.

Support team development through coaching, training, role modeling, and effective territory planning. Help shape sales incentive strategies that drive engagement, performance, and recognition. Collaborate closely with Product, Operations, Marketing,



and Customer Success teams to support solid practitioner onboarding, adoption, and long-term value realization.

Partner with the Vice President on national initiatives related to pricing, packaging, go-to-market strategy, and product positioning for practitioner segments. 10+ years of progressive experience in sales, account management, or revenue leadership, ideally within healthcare, diagnostics, or pharmaceuticals. ~ Demonstrated success building and leading practitioner-focused sales and relationship-driven growth strategies. ~ Experience managing geographically distributed teams across multiple regions. ~ Strong knowledge of Canadian healthcare markets, with exposure to both Western and Eastern Canada considered an asset. ~ Strong financial acumen, with experience supporting pricing strategy, forecasting, and data-driven decision-making. ~ Exceptional relationship-building, negotiation, and influencing skills. ~ Strong people leadership and coaching capabilities. ~ Degree in Business Administration, Commerce, Management, or a related discipline. ~ MBA or Executive MBA is preferred but not required. At LifeLabs, you’ll have the opportunity to lead a critical commercial portfolio and directly shape how we engage and grow partnerships with healthcare practitioners across Canada. This is a highly visible leadership role where you’ll influence strategy, build and develop strong teams, and help drive meaningful business growth in an organization committed to innovation, collaboration, and continuous improvement. 131,626 - $167,823 CAD annually (commensurate with experience). #

📌 HCP Sales Director (Toronto, ON - Hybrid)
🏢 Lifelabs
📍 Toronto