The Peel District School Board (PDSB) is a racially, culturally and linguistically diverse board dedicated to helping every student learn, grow, and succeed. PDSB proudly serves students and communities across Mississauga, Brampton, and Caledon. Student diversity also exists in terms of gender and gender expression, sexuality, and in terms of ability and faith.

A responsive and empathetic understanding of the lived experiences of the students and communities we serve is vital to those who will take on roles within the PDSB. The workforce consists of teachers, office staff, custodial staff, educational assistants, and professional staff. Working at PDSB means joining a community that values collaboration, meaningful relationships, and a shared commitment to helping every learner reach their full potential while engaging families and communities as essential partners in student success.

Reporting to the Executive Officer, Communications and Public Engagement, the successful applicant will develop, execute and lead comprehensive marketing and communications plans, with a focus on community engagement and stakeholder relations to support Peel District School Board initiatives and events. As Manager, Marketing & Communications, you will work with senior administration, school administrators and trustees on key initiatives and develop marketing and communication strategies that support public consultation, partnerships and relationships with external audiences; supervise permanent and contract staff in the department; manage project budgets and timelines

- This posting is for a Backfill/Replacement. Develop and implement strategic marketing and communications plans, with a focus on community engagement for external audiences
- Contribute to overall marketing and communications strategy and components to support system wide implementation of key board initiatives. This includes brainstorming, drafting marketing and communications plans, writing marketing and communications support materials, and execution across communications channels




- Develop and execute high-profile integrated marketing and promotional campaigns aimed at enhancing the board's and schools' reputations in communities and supporting enrollment
- Identify the scope of projects - both within the Communications department and for internal clients, both in terms of time required and budget
- Responsible for managing, mentoring and evaluating the communications team to high performance
- Work with the Executive Officer, Public Engagement and Communications to oversee the hiring of new staff
- Manage and prioritize new requests or urgent issues
- Advise senior administration, school administrators and Trustees on key issues
- Provide time-sensitive, strategic communications counsel to Director’s Office, Superintendents, Trustees, Principals and other management staff
- Participate in special initiatives and projects on an as-needed basis
- Degree in Marketing, Communications, Journalism, Public Relations or a related field and/or a diploma in Public Relations or Corporate Communications Deep commitment to equity, inclusion, anti-oppression, and to dismantling racism Sound expertise in communications/marketing theories, practices and principles (strategic communications, marketing, writing, copyediting, proofreading and research) In-depth knowledge in determining effective external marketing and communications strategies and tools Strong project management, organizational and analytical skills Ability to respond rapidly and effectively to communications needs Strong skilled/technical writing, copy editing,



proofreading and research skills Knowledge of trends in digital communication Excellent computer skills and knowledge - Microsoft Suite, SharePoint, PowerPoint, Canva and other digital management software Solid experience with digital marketing, content marketing and social media management Experience with web design and web content development Demonstrated commitment to working in a diverse school community and/or work environment Additional Skills & Assets Understanding of the public sector and educational issues Understanding of the Education Act and the impact of Bills, Regulations, Policies and Operating Procedures on Board and school operations Knowledge of Municipal Freedom of Information and Privacy Act Affiliation and professional accreditation with the International Association of Business Communicators, Canadian Association of Communicators in Education, the National School Public Relations Association or the Canadian Public Relations Society Preference will be given to qualified members of the Administrative Staff Group (ASG). Commitment to Equity, Accessibility, Anti-Oppression and Anti-Racism The Peel District School Board is committed to equitable hiring practices that allow us to hire qualified staff who reflect the full diversity of Mississauga, Brampton and Caledon. We are also committed to inclusion, anti-oppression and anti-racist practices while also supporting the continuous growth and development of an equitable and empowered education system at PDSB Since European Contact, this land continues to be home to Indigenous and non-Indigenous peoples. As responsible community members, we value the diversity, dignity and worth of all people. Colonialism displaced and dispossessed Indigenous peoples of their ancestral lands and continues to deny their basic human rights, dignities and freedoms. We are committed to learning true history to reconcile, make reparations and fulfill our treaty obligations to the Original Peoples and our collective responsibilities to the land, water, animals, and each other for future generations.

📌 Head of Brand Marketing & PR (Mississauga)
🏢 Peel District School Board
📍 Mississauga