Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses. We're looking for a Senior Product Marketing Manager, Product-Led Growth to join our fast-growing Product Marketing team.

Most of our customers never talk to a salesperson — they discover Relay's value on their own, inside the product. That means the product itself has to do the selling, and you'll be the one defining how it does: reading customer behavior, spotting the moments where value is obvious, and building the paths and incentives that turn that value into revenue. You'll bring the go-to-market lens to product decisions on usage-based pricing — working closely with Product Management and Product Design to create Relay's path to monetization.

Partner closely with Product Management and Marketing to align strategy with market opportunity and growth potential. Lead customer and competitive insight. Translate insight into positioning and messaging that stays consistent across the customer journey.

Size the opportunity, write the variants, call the test, ship the winner, kill the loser. Partner with Data to instrument what matters and report honestly, including the losses.

Bring





Legal and Compliance in early and treat their constraints as design inputs, not last-minute roadblocks. 3+ years of product marketing or growth marketing. Bonus points for exposure to UX, content design, or technical writing ~ Strong experimentation skills — you can size, run, and call a test ~ Robust writing skills – you’re a data-driven storyteller, skilled at crafting narratives that influence metrics ~ Customer champion – you engage deeply with customers and translate those insights into messaging and positioning that resonates Stage 1: A 30-minute Google Meet video call with a member of the Talent team Stage 2: A 60-minute Google Meet video call with the Head of Product Marketing Stage 3: A take-home case study followed by a 60-minute Google Meet video call with our team Stage 4: The annual salary range for this role is $139,500 CAD to $170,500 CAD. For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $155,000 CAD.

If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering. You’re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward. Relay exists to help them thrive -- and that mission has to resonate with you.

We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive. If you require accommodations at any stage of the hiring process, please reach out to your Talent Partner.

📌 Product Marketing Manager Senior - Urgent Hiring (Toronto)
🏢 Relay
📍 Toronto