Shape Softchoice's marketing strategy in the public sector as the Industry Marketing Manager focusing on Defence, Healthcare, and Education. This hybrid role requires creative strategies to engage decision-makers and build partnerships. As the Industry Marketing Manager, you'll lead the go-to-market strategy and vertical narrative for Defence, Healthcare, and Education.

Your role is pivotal in crafting programs that resonate with senior public sector leaders, driving market credibility and pipeline growth. Close collaboration with various teams including sales, content, and partnership management is essential for success. Key Responsibilities:

- Build annual and quarterly marketing plans aligned to business priorities
- Develop audience personas and outcome-led messaging frameworks




- Own strategic content calendars across three verticals
- Maintain senior-level relationships with partner marketing teams
- Report on program performance and budget pacing

Requirements:

- 5+ years of B2B marketing experience in the public sector
- Proven ability in developing go-to-market strategies
- Strong skills in written and verbal communication
- Background in technology marketing preferred
- Experience directing junior team members or agencies

Leverage your marketing expertise to drive impactful strategies within the public sector at Softchoice.

📌 Public Sector Marketing Manager at Softchoice (Ottawa)
🏢 Softchoice
📍 Ottawa