The Senior Director, Performance Marketing Canada will provide strategic leadership for Sage Canada's Performance Marketing function, ensuring alignment to global go-to-market priorities while addressing the unique needs of the Canadian market. This role will be accountable for driving demand generation and pipeline growth while serving as the primary bridge between Marketing, Sales, Partner Marketing, and Revenue Operations to ensure marketing investments translate into measurable business outcomes.

Regional

Strategy & Planning Develop and execute the Canada Performance Marketing strategy aligned to global business objectives and GTM priorities. Own annual and quarterly planning, investment allocation, and performance forecasting across Canada. Translate global strategies into localized execution plans that address Canadian market opportunities and customer segments.

Identify growth opportunities across key industries and customer segments. Ensure successful commercialization of microvertical offerings through coordinated marketing programs. Establish performance measures and adoption benchmarks.

Own pipeline generation, marketing-sourced revenue, and customer acquisition outcomes for Canada. Optimize investment across channel mix to maximize ROI, pipeline contribution, and revenue impact. Drive continuous improvement in funnel performance from inquiry through opportunity creation and closed revenue.

Serve as the senior marketing partner to Canadian Sales leadership. Align marketing priorities with sales objectives, territory plans, and pipeline requirements. Collaborate closely with Partner Marketing to maximize partner-sourced demand and revenue contribution.

Work with Marketing Operations and Analytics teams to improve measurement, reporting, attribution, and forecasting. Lead and develop a high-performing team of performance marketing professionals. Foster a culture of accountability, innovation, experimentation,



and continuous improvement.

Build organizational capability in contemporary demand generation, account-based marketing, and AI-enabled marketing strategies. Act as a key member of the North America Marketing Leadership Team.

The Senior Director will be measured on: Marketing-sourced and influenced pipeline Marketing ROI and efficiency metrics Funnel conversion performance (MQL, QDC, SQO, Opportunity) Customer expansion metrics ABX and microvertical adoption and pipeline generation Forecast accuracy and business performance against plan 10+ years of B2B enterprise software or technology marketing experience. ~5+ years leading regional or national demand generation and performance marketing organizations. ~ Proven track record delivering measurable pipeline, revenue, and customer growth outcomes. ~ Experience partnering with senior sales leaders and managing cross-functional GTM initiatives. ~ Strong understanding of digital marketing, ABM/ABX, partner marketing, lifecycle marketing, and marketing analytics. ~ Experience managing budgets, forecasting outcomes, and optimizing marketing investments. 100% paid premiums for health, dental, and vision coverage ~ 35 days paid time off (11 holidays, 16 vacation days, 3 personal days, 5 sick days) ~ Work Away, an opportunity to work & play for 10 weeks in a country of your choice (from a Sage-approved list) ~18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after your start date ~5 days paid yearly to volunteer (through Sage Foundation) ~$Library of on-demand career development options and ongoing training offerings For this role, in those locations, the target base salary range for new hires is CAD 205,000 to CAD 250,000. In addition to base salary, employees will participate in a bonus plan (35%) based on company and individual performance. Our talent acquisition team will provide specific opportunities on our bonus or incentive programs.

📌 Senior Director Performance Marketing Canada (Toronto)
🏢 Sage
📍 Toronto