The Senior Manager, Marketing Technology and Integrations is responsible for leading the strategy, implementation, and evolution of enterprise customer data platform, integrations and technology capabilities. This role partners closely with business, product, technology and marketing teams to establish scalable data foundations and enable data driven customer touchpoints. The successful candidate will oversee implementation of proper customer data platform and develop data, rules, and integration strategies.

The Senior

Manager, Marketing Technology and Integrations is responsible for leading the strategy, implementation, and evolution of enterprise customer data platform, integrations and technology capabilities. This role partners closely with business, product, technology and marketing teams to establish scalable data foundations and enable data driven customer touchpoints. The successful candidate will oversee implementation of proper customer data platform and develop data, rules, and integration strategies.

Partner with architecture teams to plan and build CDP data integrations for ingestion and actions. Lead technical requirements gathering, architecture reviews, and solution design for new marketing technology initiatives. Collaborate with data engineering, architecture, and data science teams to enable seamless use of data in reporting, analytics and customer touch points.

Support creation of digital visitor stitching and online-to-offline customer identification strategies. Serve as primary point of contact and subject matter expert for customer segmentation and CDP technology across multiple business units.



Drive the development of personalization and audience activation capabilities across websites, digital channels, and marketing platforms. 5+ years of progressive experience in marketing technology, customer data platforms, analytics or related field. ~ Proven experience leading enterprise implementations of CDP platforms and marketing data integrations. ~ Strong stakeholder management and relationship‑building skills. ~ Experience working across multiple business units and influencing senior stakeholders. ~ Deep knowledge of customer data platforms, analytics platforms, data, data integration, and customer experience optimization. ~ Strong hands‑on experience with customer data tools such as Tealium CDP, Segment, Adobe Experience Platform or Salesforce Customer Data 360 preferred. ~ Familiarity with BI and reporting platforms.

Bachelor’s degree in computer science, Mathematics, Engineering or related discipline.

Experience of cloud‑based data environments including Snowflake, AWS, Google Cloud. Working knowledge of SQL, JavaScript, Python and web technologies highly We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential,



making a difference to our communities, and achieving success that is mutual.

A comprehensive Total Rewards package including flexible benefits, competitive compensation, and stock option A collaborative and innovative work environment that values continuous improvement and learning. Exposure to cutting‑edge AI tools and technologies that will shape the future of insurance operations. Flexible work/life balance options - Virtual training and work from home available RBCI software tools to boost your productivity Big Data Management, Critical Thinking, Data Administration, Data Governance, Data Movement, Data Warehousing (DW), Information Capture, Knowledge Organization, Long Term Planning, Repository Tools Full time Compensation for this position (including salary and discretionary/variable payments) will be determined by factors, including but not limited to candidate's experience, skills, registration status, performance, individual goals, market conditions, and business needs.

You have the potential to earn RBC's discretionary variable compensation program which gives you an opportunity to increase your total compensation, provided that business meets its performance targets and you meet your individual goals. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all. #

📌 Senior Manager, Marketing Technology and Integrations (Mississauga)
🏢 RBC Insurance
📍 Mississauga