TheHead of Creator MarketingwillincreaseRed Bull’sbrand awareness, product relevance and consumer trust bybuilding abest in classroster of influential social creatorswho act as brand andproduct advocatesand help Red Bull win versus competition, find new users and become the number 1 beverage brand in Canada. TheHead of Creator Marketingwillidentifyand build relationships with social creators who align with our brand and product offerings. They will build outmutually beneficialoutcomesand develop unique projects or collaborationswith the main goal of building everydayrelevance and overall awareness of Red Bull to their audiences via their channels in an authentic and meaningful way.Theindividualmust source and develop a variety of networks in different playgroundsand occasions,and work with various parts of the business to make this happen. be the key contact for training and management of this program.

Collaborate with international stakeholders to encourage learning exchange, share bestpracticesand provide an understanding of theCanadianlandscape within context ofcreators. Oversee the identification, prospecting,onboardingand execution of Key National Creators. Help to widen the understanding of Red Bull products, their functions, usage and benefits through credible communication and tools.

Ensure a wide varietyand diversityofcreatorsare inour networks and managed according to ourbrand values.Ensure we have reach into all key business playgroundsandconsumptionoccasionsand show versatility,



as well as reflect the diversity of Red Bull’s current and aspirational audience/consumer base in Canada. Be an active memberof project groups to drive strategic & creative thinking towards key business priorities when it comes to building product understanding & trust. Accurate budget management & commercial business case development.

Lead all onboarding and training aroundCreatorMarketing across the organization. Support development of annual Red Bull Canada marketing business plan. Be a role modeland leaderto wider marketing team members.

Very equipped to build relations in a variety of playgrounds – open to meeting new people and networking. Proven leadership qualities, people management experience is preferred. An agile, team player with robust project management and time management skills.

A strong creative background with demonstrationin bringing ideas to life. Strong communication, writing & diplomatic skills. Ability to focus and follow through on priorities and deliver quality results.

This position is also eligible for an annual bonus in accordance with the terms of Red Bull’s bonus plan. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. By clicking the link above or any third-party link within this posting, you are leaving this site and going to a third-party website where the third-party website's terms and privacy policy apply #

📌 Senior Marketing and Digital Executive (Toronto)
🏢 Red Bull
📍 Toronto