Lead digital marketing performance and optimization at Sun Life, guiding analytics efforts in a hybrid mode. Your expertise will shape data-driven strategies and insights across various digital channels.
As the Director, Global Digital Marketing Performance & Optimization, you will report to the AVP and oversee enterprise-wide digital analytics initiatives. This senior role demands a focus on strategic KPIs, optimization of engagement metrics, and establishing comprehensive analytics frameworks to drive business intelligence.
Key Responsibilities:
• Develop digital marketing measurement strategies aligned with objectives • Establish KPIs and metrics across multiple digital channels • Identify optimization opportunities to enhance conversion rates • Lead data remediation for improved analytics quality • Create dashboards for reporting across marketing touchpoints
Requirements: • Bachelor's degree in Business, Data Science, or related field • 5+ years of experience in digital analytics and business intelligence • Proven leadership experience managing teams of 3+ people • Proficiency with analytics platforms like Adobe Analytics • Exceptional communication and storytelling skills
Elevate digital marketing performance with your strategic vision and leadership at Sun Life. #J-18808-Ljbffr
📌 Director of Digital Marketing Analytics at Sun Life (Winnipeg)
🏢 Sun Life
📍 Winnipeg
Reply to this offer
Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.