Lead account-based marketing initiatives at Benevity with targeted, high-impact campaigns for key clients. Collaborate closely with teams to translate account plans into success.
As an Account-Based Marketing Manager, you will manage 1:1 and 1:few marketing strategies, engaging closely with Account Executives and BDRs. Your role involves crafting tailored content and integrating digital experiences across various channels. This cross-functional position is crucial for Benevity's mission to foster social impact through technology.
Key Responsibilities:
• Design 1:1 account campaigns with personalized assets • Execute quarterly multi-channel programs targeting key personas • Utilize AI tools for efficient outreach without quality loss • Align with Account Executives on target account selection • Build outbound campaign sequences using HubSpot
Requirements: • Experience in multi-channel ABM programs within B2B environments • Proficiency with Salesforce and HubSpot • Robust analytical skills for account engagement tracking • Ability to collaborate effectively across teams • Creative problem-solving and adaptability
Drive impactful marketing campaigns that empower Benevity to enhance corporate social responsibility. #J-18808-Ljbffr