We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

The Ads DSE team builds the core capabilities that power Instacart's off-platform advertising, secure data collaboration (cleanrooms), automated taxonomy management, and their associated platform foundations. We are hiring a Senior Engineer II (L6) to co-own the technical roadmap, modernize our data solutions infrastructure, scale off-platform integrations and measurement capabilities, extend our cleanroom collaboration capabilities, and automate taxonomy change management workflows. This role is pivotal for cross-team collaboration, developer productivity, and AI-driven development initiatives.

You are a senior technical leader who designs and ships scalable, data‑intensive systems; and raises engineering standards. You’ll partner closely with Product, Data Science, Data Platform, and Governance teams to build reusable abstractions and deliver high‑impact features across our pillars: Off‑platform, Data collaboration (cleanrooms), Ads Taxonomy, Platform, and New Initiatives (AI). You will mentor L4/L5 engineers, act as an IC tech lead (no direct reports),



and help define a future on‑call model and SLOs.

Technical leadership and roadmap Lead architecture for reusable, scalable systems across off‑platform workflows, cleanrooms, taxonomy automation, and the Ads Data Solutions Platform. Propose and drive initiatives on behalf of engineering management; reduce reliance on third-party intermediaries; and build measurement ingestion pipelines for performance signals such as reach, frequency, and conversions. Data collaboration (cleanrooms): extend our cleanroom orchestration and governance tooling (multi-cleanroom support, policy enforcement), develop reusable query templates and partner configurations, optimize pipelines for cost and performance, and scale secure data collaboration deployment and management.

Platform: assist with platform modernization and developer tooling improvements

- AI‑first engineering Use AI‑assisted tools daily for design, coding, tests, and docs; identify AI opportunities in internal tools and ops. Product quality, privacy, and security Champion security‑by‑design, data governance, and privacy compliance (e.g., GDPR/CCPA) across pipelines. set code quality and review standards. Build cross‑team partnerships (Ads Manager, Measurement Science, Data Platform, Privacy/Legal, and external platforms). Proven senior‑level impact ~8+ years of software engineering experience (typically 10+ for this level) delivering and operating large‑scale backend/data systems; led cross‑team projects and architectural decisions. Backend and data engineering Strong in Python and one of Ruby or Go; integrations with third‑party APIs (e.g.,



Data pipelines with DBT and Airflow
- Spark/Databricks; advanced SQL and performance tuning. Snowflake and AWS experience
- Working knowledge of privacy and compliance practices (GDPR/CCPA) in data workflows. CI/CD, containers, test strategy
- AI fluency (must‑have) Demonstrated, recent hands‑on use of AI‑assisted development tools (e.g., GitHub Copilot, Cursor, OpenAI‑based assistants) to improve speed and quality.

Experience defining reusable prompts/workflows for team use and contributing to AI‑enabled internal tools or automation. Ability to evaluate when to apply AI vs. familiarity with evaluation, guardrails, and security/privacy implications in AI usage. Clear technical writing

- Direct experience with UID2/TTD integrations, Roku/Pubmatic/NBCU, or Meta Advanced Analytics/Google ADH pipelines. Snowflake governance patterns, partner data collaboration at scale. Building AI‑powered internal tools (e.g., Slackbots, data assistants). Co‑own the technical roadmap with scope to define abstractions, standards, and AI‑first workflows across multiple pillars. Ship impactful features end‑to‑end: direct UID2 activation, Share Manager extensions, taxonomy intake automation, and platform modernization. Collaborate with strong cross‑functional partners and enjoy occasional trips to our Toronto office to connect with the broader engineering community. Help define our future on‑call model and operational excellence standards as we scale. Instacart provides highly market-competitive compensation and advantages in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. 196,000—$207,000 CAD #

📌 Senior Software Engineer II, Ads Data Solutions Engineering (Toronto)
🏢 Visa Hunt
📍 Toronto