15 Sep
|
Nameless
|
Toronto
Client
An ICG partner is looking to work with a single, integrated public relations partner that can cover both Investor Relations (IR) and financial IPO-grade public relations in-house.
Their objective is narrative consistency, speed, and senior-level execution, not a bundled marketing solution.
Role
- Investor targeting and buy-side mapping (institutional focus)
- Equity story refinement from an institutional investor lens
- Analyst positioning and capital markets readiness
- IPO roadshow preparation and management Q&A; coaching
- Ongoing investor perception feedback and narrative adjustment
- Tier-1 financial and business media access (e.g., Bloomberg, FT, WSJ, Reuters, CNBC, as relevant)
- Chairman and executive positioning as category experts
- IPO milestone communications and background briefings
- Crisis and issues preparedness ahead of IPO
Skills and experience required
- General marketing services
- Social media management
- Website or content management
- Design or creative production
- Junior-led execution models
- Hour-based retainers without outcome accountability