Lead the demand generation efforts at CoLab as the Vice President, focusing on strategic pipeline growth and team leadership. This role combines analytical insight and hands-on strategy development to escalate marketing impact.
CoLab, an innovative AI platform for engineering design, is seeking a VP of Demand Generation. This leadership position oversees a team dedicated to transforming demand functions and maximizing conversion rates. You will manage integrated programs across various channels, including ABM, digital, and events to optimize the marketing-sourced pipeline.
Key Responsibilities:
• Oversee marketing-sourced pipeline creation and conversion efficiency • Architect and manage integrated demand generation programs • Lead and mentor a high-performing demand generation team • Establish CoLab's first ABM program and refine its execution • Manage demand generation budget and ensure ROI accountability
Requirements: • 10+ years in B2B SaaS demand generation roles • 3+ years in senior leadership positions • Proven track record of pipeline and revenue growth • Solid quantitative skills for data analysis • Experience in multi-channel program execution
Shape your career in demand generation with CoLab, leveraging your leadership and analytical skills to drive growth. #J-18808-Ljbffr
📌 Vice President of Demand Generation at CoLab (Winnipeg)
🏢 CoLab
📍 Winnipeg
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