Lead the Customer Retention team as Senior Manager of CRM at Groupe Dynamite in Montréal. Shape strategy and drive customer engagement across emerging channels. As a Senior Manager of CRM, you will own the vision and roadmap for email, SMS, and app push channels at Groupe Dynamite.

This role involves advanced personalization, data analysis, and multi-channel strategy to enhance customer lifetime value. You will also lead a skilled team, ensuring a seamless customer experience while closely collaborating with cross-functional partners. Key Responsibilities:

- Set vision and multi-year CRM strategy across channels
- Guide next-best-action strategies to boost engagement
- Manage CRM budget for optimal returns
- Implement A/B testing for actionable insights
- Ensure compliance with GDPR and CASL regulations

Requirements:

- Bachelor’s degree in Marketing or related field
- 8+ years of CRM and lifecycle marketing experience
- 4+ years in direct people management
- Proficient with CRM tools like Braze or Salesforce
- Bilingual in French and English for communication

Bring innovation and leadership to elevate customer engagement in fashion retail.

📌 CRM Senior Manager at Groupe Dynamite (Montreal)
🏢 Groupe Dynamite
📍 Montreal