You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights.

At Sun

Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Reporting to the AVP, Global Digital Marketing & Marketing Technology, the Director, Global Digital Marketing Performance & Optimization drives enterprise-wide digital performance measurement, analytics, and data-driven insights. You will transform complex digital data into strategic business intelligence and compelling narratives that inform decision-making across the organization. This role establishes measurement frameworks and analytics capabilities that position data as a cornerstone of Sun Life's competitive digital advantage.

Digital

Measurement & Performance Optimization Develop and execute comprehensive digital marketing measurement strategies aligned with business objectives Establish KPIs and metrics across digital channels (web, mobile, email, social media)



Lead data remediation initiatives to improve data quality and close analytics gaps Establish industry benchmarks and competitive analysis frameworks for financial services Develop and enforce measurement governance, standardization and tagging protocols across digital properties Monitor performance against KPIs and provide variance analysis with recommendations Ensure frameworks align with industry best practices and regulatory requirements Analytics, Reporting & Data Visualization Develop comprehensive dashboards and performance reporting across digital marketing touchpoints Design interactive data visualizations using Tableau, Power BI, or similar platforms Adhere to governance frameworks and controls for data collection, usage, and retention Partner with Privacy, Legal, and Compliance teams to maintain security standards Conduct regular audits of measurement and data handling practices Establish a Center of Excellence for Digital Marketing Measurement and Communities of Practice Serve as an internal thought leader on digital analytics and measurement best practices Collaborate cross-functionally (IT, Marketing, CX, Business, Privacy, Compliance) Deliver projects and initiatives on time and within budget Bachelor's degree in Business, Data Science, Analytics, Digital Marketing, or related field ~5+ years of enterprise digital analytics, measurement,



or business intelligence experience ~Advanced proficiency with digital analytics platforms (Adobe Analytics, or simlar) ~ Experience with BI and data visualization tools (Tableau, Power BI, or similar) ~ Strong understanding of marketing measurement, attribution modeling, and digital KPIs ~ Strong project management; Data analysis and interpretation Project and portfolio management Technical literacy and continuous learning A market-competitive salary and bonus program, based on market scale A flexible group insurance program starting on your first day of work to meet your needs and those of your family. 20 vacation days per year. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Diversity and inclusion have always been at the core of our values at Sun Life.

A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to [email protected] are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you. We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.

Marketing Posting End

Date

📌 Director, Global Digital Marketing Analytics (Performance & Optimization) (Toronto)
🏢 Sun Life
📍 Toronto