Lead digital marketing performance and optimization at Sun Life, guiding analytics efforts in a hybrid mode. Your expertise will shape data-driven strategies and insights across various digital channels. As the Director, Global Digital Marketing Performance & Optimization, you will report to the AVP and oversee enterprise-wide digital analytics initiatives.

This senior role demands a focus on strategic KPIs, optimization of engagement metrics, and establishing comprehensive analytics frameworks to drive business intelligence. Key Responsibilities:

- Develop digital marketing measurement strategies aligned with objectives
- Establish KPIs and metrics across multiple digital channels
- Identify optimization opportunities to enhance conversion rates




- Lead data remediation for improved analytics quality
- Create dashboards for reporting across marketing touchpoints Requirements:
- Bachelor's degree in Business, Data Science, or related field
- 5+ years of experience in digital analytics and business intelligence
- Proven leadership experience managing teams of 3+ people
- Proficiency with analytics platforms like Adobe Analytics
- Exceptional communication and storytelling skills Elevate digital marketing performance with your strategic vision and leadership at Sun Life.

📌 Director of Digital Marketing Analytics at Sun Life (Kitchener)
🏢 Sun Life
📍 Kitchener