Lead strategic marketing initiatives for Desjardins Group’s Life and Health Insurance Division. Drive growth and innovation by aligning marketing strategies with business goals and client needs. Reporting directly to the Vice-President of Marketing and Market Development, you will serve as the primary marketing leader within the Life and Health Insurance Executive Division.

Your role involves creating and executing effective marketing strategies that resonate with clients, ensuring they are aligned with business objectives. Your profound industry insight will inform decisions, guide strategies, and facilitate collaborations with cross-functional teams. Key Responsibilities:

- Act as a strategic partner for Divisional leaders
- Guide sector marketing strategies based on client needs




- Influence offer development and client journeys
- Ensure consistent marketing integration with business goals
- Prioritize growth levers for value creation Requirements:
- Bachelor's degree in a related field
- 10+ years in strategy or marketing roles
- Experience in life and health insurance
- Proven ability to lead transformation initiatives
- Bilingual: Fluent in French and English Bring your expertise in strategic marketing and business development to Desjardins and shape the future of our Life and Health Insurance sector.

📌 Director of Marketing Strategy at Desjardins (Montreal West)
🏢 Desjardins
📍 Montreal West