GENERAL SALES MANAGER / SALES OPERATIONS LEADER Trent Valley Honda | Peterborough, Ontario This is more than a sales management opportunity. It is an opportunity to help shape what comes next. We are looking for an accomplished and people-focused General Sales Manager / Sales Operations Leader who wants to do more than manage deals and numbers.

We want a leader who can bring people together, build a consistently high-performing sales operation and help shape the future of a respected, family-owned dealership. For more than 50 years, Trent Valley Honda has built its reputation by creating positive experiences, treating people like family and staying deeply connected to the Peterborough community. Our dealership is undergoing a significant transformation, including a major facility redevelopment and an evolving leadership structure that will carry us confidently into the future.

This is a senior leadership role for someone who is grounded, commercially solid and emotionally intelligent—someone who creates energy and accountability, communicates openly, develops others and is equally comfortable setting strategy and being visible on the showroom floor. You will lead our Variable Operations, strengthen the connection between Sales, F&I; and Service, and create the structure, coaching and accountability that allow good people to do their best work. You will join an experienced management team, a growing sales team, an established Honda customer base and a dealership with strong community roots.

You will work closely with our Dealer Principal and leadership team—not simply to maintain the operation, but to help build its next version. For the right person, this role offers significant influence,



professional growth and the potential to play an increasingly important role in the dealership’s long-term leadership, and succession plans. You understand that lasting performance comes from building capable people and repeatable processes, not from personally taking over every deal or decision.

You notice when the showroom needs energy, when a salesperson needs coaching, when a process is slipping and when another department needs support. Have proven automotive sales leadership experience, ideally with responsibility for both New and Used Vehicle operations Understand the complete Variable Operations business, including Sales, F&I;, CRM, inventory and customer experience Bring strong Used Vehicle knowledge, including acquisition, appraisals, pricing, aging, reconditioning and retail-versus-wholesale decisions Know how to use performance data to identify opportunities and coach better behaviors Have a track record of growing sales volume while protecting gross profit and customer satisfaction Are comfortable working closely with an experienced Dealer Principal during a period of change and succession planning Honda experience would be an asset, but character, leadership ability and a record of building successful teams are more important. We measure success through our business performance, the way we lead and develop our people,



and how consistently we bring our core values to life.

We follow through, use data to identify opportunities, and address challenges rather than allowing them to become someone else’s problem. Sustainable growth in Recent and Used Vehicle sales Healthy inventory aging, turn and gross-profit retention Consistent CRM and sales-process execution We understand that a great customer experience doesn't stop at Sales. We build strong relationships across Sales, F&I; and Service to create an environment where people support one another.

Seamless customer handoffs and experiences We create experiences that customers remember and that employees are proud to be part of. Strong customer satisfaction and loyalty A sales culture defined by energy, confidence and pride Improved salesperson productivity and performance Clear development and increased capability within the management and sales teams We bring energy, optimism and accountability to the dealership every day. A positive, accountable and high-energy sales environment This is a rare opportunity to join a stable, respected dealership at a genuine point of transformation to: Help shape the future structure and strategy of our sales operation Build on more than five decades of customer trust and community involvement Work with an established Honda brand and loyal customer base Contribute to a major dealership redevelopment Have a meaningful voice in senior leadership decisions Build a role with long-term potential as our succession plans evolve We offer a competitive senior leadership compensation package reflective of experience, capability and results that can range from #

📌 General Manager Sales (Peterborough)
🏢 Trent Valley Honda
📍 Peterborough