Growth Marketing Manager, Wealth & Investing (18-Month Contract) (Vancouver)

Growth Marketing Manager, Wealth & Investing (18-Month Contract) (Vancouver)

15 Sep
|
Socket.dev
|
Vancouver

15 Sep

Socket.dev

Vancouver

We’re Vancity, a member-owned credit union built on the principles of inclusion and social justice. Since 1946, our relentless commitment to these values has helped us challenge the status quo and break down barriers. We’ve made bold commitments to become net-zero by 2040 across all mortgages and loans, and we’re actively pursuing strategies in Indigenous banking and financial resilience for our members.

As the largest private sector Living Wage Employer in Canada, we’re proud to be consistently recognized as one of the country’s Top Employers. We’re looking for a Growth Marketing Manager who can take ownership of our product positioning, messaging, and go-to-market strategy to drive growth in our Wealth & Investing portfolios . This role is for someone that thrives on connecting with cross-functional teams to develop innovative marketing strategies that increase product acquisition, usage, and promote lifecycle engagement to deepen loyalty.

Succeeding in this role will mean understanding our business, our members, and levers for growth while dynamically evolving our marketing strategy and tactics. You will be responsible for leading one Marketing Specialist, who will support you in setting the strategies, executing the plans, and measuring performance for our Investing product portfolios. This is a Temporary, Fulltime position that will enjoy hybrid working arrangements which can be fulfilled primarily from the Vancity head office location and your Lower Mainland based home office.

You will report to the Senior Marketing Manager. Partnering with our product teams and cross-functional stakeholders to develop the roadmap of marketing strategies that deliver on growth objectives across the member lifecycle (awareness, conversion, portfolio growth and retention). ~ Build and ship new features and product updates from concept through launch and adoption. ~ Using a data‑driven approach to plan, execute, test, and optimize campaigns within a variety of marketing channels (paid media, website, email, digital banking, events, organic social media, and branches).



~ Leveraging your deep analytical skill set to ensure thorough measurement of marketing activity against short‑term and long‑term KPIs, while connecting results to opportunities for improvement. ~ Managing multiple high‑priority projects in a deadline and data‑driven environment. ~ Leading and mentoring a marketing specialist, guiding them to deliver high‑quality marketing campaigns. A university degree, preferably in Marketing, Business, or a related field. ~5-10 years of professional experience in Marketing (preferably in the financial services sector). ~ In‑depth knowledge of marketing strategy, delivery, and all elements of internal and external marketing channels. ~ Strong business acumen and knowledge of strategic business drivers and how these translate into marketing strategy. ~ Proven ability to partner with data‑driven stakeholders such as cross‑functional teams and Product leads. ~ Strong analytical skills to measure performance, derive insights, and aid in decision making. ~ Ability to bring new innovative marketing strategies to life and constantly evolve best practice with a test & learn approach.

You have a habit of uncovering opportunities through curiosity and testing new ideas to drive results. ~ A strategic marketer – you plan and coordinate to establish marketing strategies, and tactical plans; and you lead development of integrated solutions, services and programs. Curious & innovative – you’re on top of the financial services industry, political and economic trends and are constantly looking for new marketing opportunities to test. You identify risks and opportunities that may impact the business unit and or designated area. ~ Analytical – you are data‑driven in your approach and can skillfully interpret customer, campaign and market data,



recommending changes and optimizations.

The base pay offered may vary depending on factors such as relevant qualifications, skills, previous experience, and internal equity. A career at Vancity is more than just a job, you’re joining a tradition of change‑makers who are creating lasting change for our communities.

Living Wage Employer : We’re the largest private‑sector Living Wage Employer in Canada and consistently ranked among Canada’s Top Employers. ~ Permanent employees receive flexible benefit packages that can be tailored annually to meet evolving needs. ~ Generous Vacation : New employees start with 3-4 weeks of vacation per year, with additional days earned over time. ~ Extra Stat Holidays : In addition to BC’s 11 statutory holidays, we offer 2 extra days, plus care days for personal or family illness. ~ Immediate Health Coverage : Health and dental advantages begin on your hire date, with three levels of coverage to choose from. ~ Defined Benefit Pension : Our retirement plan provides a guaranteed income for life, recognizing that retirement looks different for everyone. Vancity supports an inclusive hiring process for candidates who self‑identify as Indigenous, Black, or Trans. With special permission from the BC Human Rights Commissioner, this initiative provides access to career development opportunities, prioritized job screening, and feedback.

Any information you choose to share will be stored securely and used only for recruitment and career development connected to this initiative, in line with the BC Personal Information Protection Act (PIPA). At Vancity we’re committed to creating a welcoming and inclusive workplace to help our people and communities thrive and prosper. Diversity in our workforce is integral so that we can truly represent, understand and respond to our community needs and deliver on our member experience.

If you require any accommodations or support at any stage of the recruitment process (including the application stage), we encourage you to let us know by contacting our Talent Acquisition team at recruitment@vancity.

📌 Growth Marketing Manager, Wealth & Investing (18-Month Contract) (Vancouver)
🏢 Socket.dev
📍 Vancouver

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