This role can be based in Toronto, Montreal, Calgary or Vancouver.

ABOUT LOCKTON

Lockton is the world's largest privately held, independent insurance brokerage. With nearly 15,000 Associates across the globe, we've grown into a category of one — high-touch, specialist expertise with the freedom that comes from independence. As Lockton moves upmarket and grows internationally, the way we show up in every market has to match the caliber of the work our people do. Canada is a priority market in that story.

THE OPPORTUNITY

This is a build-and-grow role focused on introducing Lockton to Canada in a way that feels credible, distinctive and premium from the start — not as an imported global brand, but as a Canadian-built presence for Canadian clients. Lockton Canada has a strong business and real room to raise its profile in market, helping buyers understand who we are, what makes our independent model different, and why Lockton belongs in the same conversation as Aon, Marsh and Willis.

The Head of Marketing & Communications, Canada is how we do that. The role leverages the global marketing and communications platform, tools and framework to enable and engage the business in Canada — turning shared brand, content, campaigns, digital and measurement into local growth and stronger engagement, rather than rebuilding any of it in market. You get the full leverage of the global platform and the mandate to make it work for Canadian clients, prospects, Associates and talent, in both English and French, with the judgment to localize by region where market dynamics, language, culture or buyer expectations require it.

It reports to the Global Chief Marketing Officer, with a dotted line to local Canada leadership — global-first by design, close to the Canada business by intent. It's a role for someone who can operate as a senior partner to Canada's leaders, think enterprise, and still get their hands on the work.

WHAT YOU WILL DO

Own and grow the Lockton brand in Canada

- Represent and grow Lockton as a Canadian-built presence for Canadian clients — not a local sub-brand — across the market, building recognition and consideration with clients, prospects, carriers, Associates and future talent.
- Own English and French localization campaigns so content and client-facing materials land naturally in both languages, reflect regional differences across Canada, and meet Quebec's French-language requirements for commercial communications.
- Adapt global campaigns, thought leadership and vertical content for Canadian audiences, and run local activations, sponsorships and brand moments within the global standard.
- Develop and activate earned,



owned and paid media campaigns to elevate the Lockton brand across Canadian audiences.
- Bring local market insight to the enterprise — what Canadian buyers respond to — and feed it back so the global platform gets sharper.

Activate the global framework locally

- Work build-once, share-broadly, activate-locally: pull from shared campaign toolkits, templates and the content ecosystem instead of rebuilding foundational assets in market.
- Partner with the Digital Centre of Excellence on the Canadian sections of lockton.com, local microsites, email and CRM campaigns, all on the global MarTech and brand standards.
- Follow global governance and brand standards while flexing for Canada where it genuinely earns its keep — enough consistency to build credibility, enough local and regional judgment to be relevant.

Lead communications, PR and visibility in market

- Own local media relationships and press outreach, executive visibility for Canadian leaders, and internal and HR communications in market.
- Activate the enterprise narrative and message house locally, and coordinate with external agency partners on earned media that supports the market.
- Support Lockton's discoverability across traditional media, search (SEO) and AI-driven platforms (GEO / LLMs) with credible, well-sourced Canadian content and spokespeople.

Build the Canada team over time

- Start hands-on. This role has no direct reports at launch — you'll do the work, prove the model, and build the case for the team the market needs.
- Add capability deliberately as the market grows, setting clear roles, priorities and standards, and hiring to fill real gaps rather than duplicate what the global platform already provides.
- Give the team, as it grows, the global tools, platform and autonomy to work against Canadian priorities — held to a shared global standard of quality.
- Manage the local budget, vendors and day-to-day delivery within the global framework and planning calendar.

Partner and report

- Act as the senior marketing and communications partner to the Canada CEO/COO and leadership team, tying activity to the business strategy and the enterprise goals of moving upmarket, scaling the framework, and strengthening local teams.
- Report against shared KPIs on the global dashboard — brand and reputation, demand and digital, pipeline and growth,



efficiency — so impact is measured the same way it is everywhere else.

WHO YOU ARE

Required experience

- 10 years of progressive marketing and communications experience, including 4 years leading a team, ideally as a country or market marketing leader.
- Proven track record managing high-quality French-language localization.
- Deep understanding of the Canadian market — media, buyers and the competitive landscape — ideally in professional services, financial services or insurance.
- Track record building brand awareness and pipeline in a lean environment, doing more with a global platform and a small team than the headcount would suggest.
- Comfortable working inside a matrixed, global operating model — solid line to the global marketing and communications function, dotted line to local leadership — and turning shared assets into local results.
- Working knowledge of up-to-date marketing platforms, digital and web, and an understanding of how earned media and search (SEO / GEO) drive visibility.
- Bachelor's degree in marketing, communications or a related field.

What sets you apart

- You operate as a business partner, not an order-taker — you earn credibility with senior leaders fast and connect marketing to growth.
- You have a builder's instinct: you've stood up teams, processes and presence, not just maintained them.
- You'd rather adapt something strong that already exists than rebuild from scratch, and you know when local difference genuinely matters.

WHY LOCKTON

Lockton's independence isn't a tagline — it's how we operate. With no public shareholders or outside investors, our leaders decide based on what's best for clients and Associates. For this role, that means:

A market to build. Real scope to shape how one of the world's most respected brokers shows up across Canada.

A global platform behind you. Brand system, content ecosystem, campaign toolkits, a Digital Centre of Excellence and shared measurement — so you invest your energy in the market, not in rebuilding foundations.

Senior visibility. A solid line into the global marketing and communications function and a dotted line to local Canada leadership, with a direct line to the strategy.

Ownership. Lockton Associates are trusted to make decisions, take smart risks and build something that lasts.

Artificial Intelligence (AI) tools may be used in the process to screen, assess, or select applicants for a position but all final decisions and determinations are made exclusively by authorized human personnel.

This job posting is an advertisement for an existing vacancy.

Lockton Companies is an equal opportunity employer.

📌 Head of Marketing & Communications, Canada (Greater Toronto Area)
🏢 Lockton
📍 Greater Toronto Area