Elevate retention strategies with Open Farm as a Lifecycle Marketing Leader. Focus on CRM and subscription management while engaging customers post-acquisition through targeted email and SMS strategies. In this hybrid role, you’ll spearhead lifecycle marketing efforts at Open Farm, emphasizing customer retention and lifetime value.

Partner with both the growth and acquisition teams to shift strategies towards maximizing existing customer revenue, ensuring seamless transition from acquisition to retention. Your strategies will encompass welcome series, loyalty initiatives, and subscription program performance optimization. Key Responsibilities:

- Own end-to-end lifecycle marketing strategy and campaigns
- Drive retention and lifetime value as primary KPIs




- Optimize subscription program performance and management
- Build segmentation and personalization strategies across CRM
- Collaborate on marketing metrics reporting and performance Requirements:
- 4-6 years in CRM or retention marketing experience
- Expertise with ESP/CRM platforms, ideally Klaviyo
- Proven track record in scaling retention programs
- Robust analytical skills with reporting experience
- Experience managing testing programs and cross-functional collaboration Lead Open Farm’s CRM and lifecycle marketing initiatives to foster deeper customer loyalty and engagement.

📌 Lifecycle Marketing Leader at Open Farm (Toronto)
🏢 Content Creators
📍 Toronto