Elevate marketing data strategies at Optro as the Senior Manager of Marketing Analytics. This remote role focuses on harnessing analytics to inform campaign effectiveness and budget allocation. In this pivotal leadership position, you will oversee the marketing performance measurement across channels and campaigns.

Utilize your expertise in marketing analytics, AI, and machine learning to influence data-driven decisions that propel growth for a company riding high on rapid expansion. Ensure the marketing organization effectively utilizes budget and resource alignment to maintain the company's upward trajectory. Key Responsibilities:

- Own end-to-end marketing performance measurement
- Build and maintain attribution and funnel models




- Apply AI for enhanced marketing insights
- Design self-serve reporting dashboards
- Deliver executive-level analysis for key stakeholders Requirements:
- 7+ years in marketing analytics, including leadership
- Solid SQL skills with hands-on data experience
- Proven track record in B2B funnel measurement
- Experience with machine learning applications
- Excellent communication for C-suite presentation Leverage your analytics and leadership skills at Optro to guide strategic marketing initiatives and drive substantial growth.

📌 Marketing Analytics Leader at Optro (Canada)
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📍 Canada