Lead the marketing strategy for Fairstone Bank’s Cards and Retail Financing. This role focuses on multi-channel customer acquisition and engagement strategies within a hybrid environment. We are seeking an experienced Marketing Director with over 10 years in credit card marketing.
You will oversee talented marketing teams, driving initiatives for various credit products including Walmart Rewards Mastercard and strategic partnerships with brands like Best Buy. Collaborating with Analytics, you'll identify lifecycle opportunities to deepen customer engagement and drive business outcomes. Key Responsibilities:
- Build and lead a high-performing marketing team
- Develop and execute the marketing plan across multiple channels
- Measure and analyze marketing initiatives for KPI success
- Collaborate with creative partners on branding strategies
- Engage in key partner communication to secure alignment Requirements:
- 10+ years in credit card marketing experience
- 5+ years in marketing leadership
- Proven ability in program execution and collaboration
- Solid analytical and problem-solving skills
- Bilingualism is a strong asset Bring your strategic marketing expertise to Fairstone Bank and enhance our Cards and Retail Financing portfolios.
📌 Marketing Director - Cards & Retail Financing (Montreal)
🏢 Fairstone Bank
📍 Montreal
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