Responsibilities

- Analyze the performance of marketing initiatives, customer journeys, and acquisition channels.
- Assess the contribution of marketing campaigns and channels to business results.
- Conduct decision-support analyses to guide strategies, investments, and optimization priorities.
- Contribute to the evolution of attribution approaches and the understanding of customer journeys.
- Define metrics, success criteria, and analysis plans based on business objectives.
- Measure marketing experiments and formulate optimization recommendations.
- Produce and present analyses and recommendations to stakeholders.
- Leverage data from multiple sources to develop an integrated view of marketing performance.
- Ensure rigor in the use of data required for analyses, in collaboration with the teams concerned.
- Contribute to the continuous improvement of measurement and analytics practices.

Requirements

- University degree in marketing, analytics, business intelligence, statistics, economics, business administration, or a related field.
- Minimum of 3 years of experience in marketing performance analysis, digital analytics, attribution, or business intelligence applied to marketing.
- Experience analyzing campaigns, digital channels, and customer journeys.
- Strong knowledge of marketing performance, attribution,



key performance indicators, and ROI concepts.
- Proficiency with tools such as Google Analytics 4.
- Knowledge of experimentation methods, including A/B testing.
- Ability to interpret data and formulate business recommendations.
- Positive understanding of marketing platforms and their performance data.
- Excellent analytical, synthesis, and communication skills, including the ability to explain complex concepts clearly.
- Experience in insurance, financial services, or a highly regulated industry is an asset.
- Fluency in French, both spoken and written.
- Working proficiency in English, both spoken and written.

Core Competencies

Demonstrates expertise in marketing performance analysis, including proficiency in Google Analytics 4 and A/B testing methodologies. Capable of interpreting complex data to provide actionable business recommendations and optimize marketing strategies.

Highest-signal resume keywords

- Marketing Performance Analysis
- Digital Analytics
- Attribution
- Google Analytics 4
- A/B Testing

Soft Skills

- Analytical Skills
- Synthesis Skills
- Communication Skills

Industry Keywords

- Insurance
- Financial Services
- Regulated Industry

Tools & Technologies

- Google Analytics 4

📌 Media Campaign Consultant (Montreal)
🏢 Jobtailor
📍 Montreal