National Sales Manager – Residential, Canada

Canada | National Scope

Lead the market. Build the strategy. Drive the growth.

IKO is looking for a National Sales Manager – Residential, Canada to lead the next phase of growth for our Canadian residential business.

This is more than a sales management role. We’re looking for a commercial leader who understands how to turn market intelligence into action — identifying where we can win, strengthening our customer and channel relationships, developing our sales organization, and building strategies that grow both sales and market share.

You will take ownership of national residential sales performance and help shape how we compete across Canada. That means understanding where we are today, identifying where the greatest opportunities exist, and creating a clear strategy to get us there.

Canada isn't one market — and winning in Vancouver may require a very different approach than winning in Calgary, Toronto, Montreal, or Atlantic Canada. We need a leader who understands those differences while bringing them together under one clear national commercial strategy.

What’s in it for you?

This is an opportunity to take on a highly visible national leadership role within an established Canadian building-products organization with a strong manufacturing footprint and an ambitious growth agenda.

You’ll have the prospect to:

- Own the national strategy – Shape the Canadian residential sales strategy and influence where and how we compete.
- Drive market-share growth – Identify competitive gaps, underpenetrated markets, and opportunities to increase IKO’s presence across Canada.
- Lead a national team – Develop, coach, and challenge a sales organization operating across diverse Canadian markets.
- Influence beyond Sales – Partner with Marketing, Product Management, Manufacturing, Supply Chain, Finance, and senior leadership to turn commercial opportunities into results.
- Make decisions with data – Use sales analytics, customer insights, market intelligence, and competitive information to determine where we invest and where we focus.




- Make an impact – This role has the scope and visibility to materially influence the future growth and competitive position of IKO’s Canadian residential business.

What You’ll Do

As our National Sales Manager, you will:

- Develop and execute the national residential sales strategy for Canada, establishing clear priorities, targets, and market growth plans.
- Take ownership of national sales performance across revenue, volume, profitability, product mix, customer penetration, and market share.
- Establish market-share baselines and growth targets across regions, channels, customer segments, and product categories.
- Identify where IKO is underrepresented and develop targeted strategies to close competitive gaps and capture market share.
- Build strategies that recognize the unique dynamics of individual Canadian markets while maintaining a clear national direction.
- Strengthen relationships with key distributors, dealers, contractors, builders, and other strategic partners.
- Develop national and regional account strategies designed to increase customer penetration, loyalty, product adoption, and share of wallet.
- Lead, coach, and develop the Canadian residential sales organization, creating a culture of accountability, commercial discipline, and high performance.
- Establish disciplined forecasting, territory planning, performance reporting, and business-review processes.
- Monitor competitor activity, pricing, product positioning, customer behaviour, construction trends, and emerging market opportunities.
- Translate market and competitive intelligence into actionable sales strategies.
- Partner across Marketing, Product Management, Manufacturing, Supply Chain, Finance, Customer Service,



and other functions to ensure our commercial strategy can be effectively executed.
- Continuously challenge how we sell — identifying opportunities to improve territories, customer segmentation, sales programs, processes, tools, and overall sales effectiveness.

What We’re Looking For

You’re an experienced sales leader who can operate comfortably at both the strategic and executional level.

You can build and present a national growth strategy to senior leadership — but you’re equally comfortable getting into the market, talking with customers, understanding what competitors are doing, and working alongside your sales team to win business.

Ideally, you bring:

- 10+ years of progressive B2B sales experience, with significant sales leadership responsibility.
- Experience leading across multiple territories, regions, or a national market.
- A demonstrated track record of delivering profitable sales growth and measurable market-share gains.
- Experience within roofing, building materials, construction products, distribution, or another channel-driven environment.
- Strong commercial and financial acumen, including pricing, profitability, forecasting, product mix, and customer segmentation.
- Experience building strong relationships with distributors, dealers, contractors, builders, or similar channel partners.
- The ability to use data and market intelligence to identify opportunities and translate them into commercial action.
- A strong record of building, coaching, and developing high-performing sales teams.
- Excellent communication, negotiation, presentation, and stakeholder-management skills.
- The ability and willingness to travel across Canada as required.

Ready to Build What’s Next?

We’re looking for someone who sees a sales target as the starting point — not the entire strategy.

Someone who asks

Where are we today?Where can we win?And what are we going to do differently to get there?

If you’re ready to lead a national sales organization, challenge the status quo, and help strengthen IKO’s position in the Canadian residential roofing market, we want to hear from you.

📌 National Sales Manager - Residential, Canada (Mississauga)
🏢 IKO North America
📍 Mississauga