Job Title: Performance Marketing Specialist Employment Type: Full-time, Permanent Location: Laval, Quebec

About Atlantis Strength

Atlantis Strength is a Canadian manufacturer of strength training equipment recognized for the quality, durability, and performance of its products.

As we continue to grow across Canada, the United States, and international markets, we are strengthening our Marketing team to increase Atlantis’ brand awareness, expand our digital presence, and better support our commercial growth.

We are looking for an analytical, curious, autonomous, and results-driven Performance Marketing Specialist to contribute to the development and optimization of our digital marketing initiatives.

Your Role

Reporting to the Brand Manager, you will play a key role in the execution, analysis, and optimization of Atlantis’ performance marketing initiatives.

Your objective will be to help Atlantis reach the right audiences, generate qualified demand, and continuously improve the performance of our marketing investments.

You will work closely with our Marketing and Sales teams, as well as with our external agencies and partners.

You will be particularly involved in paid media, digital analytics, SEO, conversion optimization, and website performance.

This is a hands-on role. We are looking for someone who enjoys analyzing data just as much as implementing the recommendations and improvements that come from it.

Key Responsibilities

- Contribute to the development and execution of digital acquisition strategies based on marketing and commercial priorities.
- Manage, monitor, and optimize campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms.
- Work with external agencies and partners when certain campaigns or areas of expertise are outsourced.
- Analyze campaign performance and identify optimization opportunities.
- Optimize audiences, targeting, budgets, keywords, and other campaign parameters.
- Contribute to the development of retargeting and audience segmentation strategies.
- Collaborate with the Brand Manager, agency, and creative resources to identify messaging and creative asset needs for campaigns and provide recommendations based on their performance.
- Test the performance of different audiences, creative assets, messages, offers, and landing pages.
- Make recommendations on investment allocation based on observed performance.

Demand Generation & Conversion

- Contribute to initiatives aimed at turning awareness and interest in Atlantis into qualified business inquiries.
- Analyze the customer journey between campaigns, the website, and conversion forms.
- Identify points of friction and recommend improvements.
- Contribute to the development and optimization of landing pages, calls to action, and forms.
- Analyze the quality of generated leads in collaboration with Sales and the CRM Manager.
- Identify the campaigns, audiences, and sources generating the strongest opportunities.
- Recommend and implement tests designed to progressively improve conversion rates.




- Regularly analyze website performance using available analytics tools.
- Identify pages, user journeys, and content with opportunities for improvement.
- Contribute to the optimization of landing pages and key digital journeys.
- Collaborate with the Graphic Designer and internal or external resources responsible for web development.
- Use behavioural data to better understand the user experience.
- Develop improvement hypotheses and implement structured tests.
- Measure the impact of changes on engagement and conversions.

SEO & Organic Visibility

- Contribute to the execution and monitoring of Atlantis’ SEO strategy.
- Conduct keyword research and identify relevant search opportunities for our products and markets.
- Analyze the website’s organic performance and identify opportunities for improvement.
- Identify content opportunities based on search data and provide recommendations to the Brand Manager.
- Work with specialized partners on technical SEO when required.
- Monitor organic rankings, traffic, and conversions from search engines.
- Ensure alignment between SEO initiatives and paid campaigns.
- Monitor and analyze the performance of digital marketing initiatives.
- Maintain and improve dashboards used to track key performance indicators (KPIs).
- Analyze results by campaign, channel, audience, market, and conversion type.
- Ensure proper tracking of key digital initiatives in collaboration with the appropriate resources.
- Use Google Analytics 4, Google Tag Manager, advertising platforms, and other available data sources to understand performance.
- Identify trends, anomalies, and opportunities within the data.
- Turn data into clear, actionable recommendations.
- Clearly communicate results, key learnings, and next steps to the Marketing team.

What We’re Looking For

You are analytical, curious, and action-oriented.

You enjoy understanding why a campaign is - or isn't - performing and digging into the data to find ways to improve it.

You are equally comfortable working with marketing platforms and analyzing results.

Ideally, You Have:

- A degree in Marketing, Business Administration, E-commerce, Communications, or a related field.
- Approximately 3 to 5 years of experience in digital marketing, performance marketing, acquisition, paid media, or a similar role.
- Hands-on experience managing and optimizing digital campaigns.
- Solid working knowledge of Google Ads.
- Strong working knowledge of Google Analytics 4 and Google Tag Manager.
- Experience with Meta Ads or other advertising platforms is considered an asset.
- A good understanding of SEO and conversion optimization principles.
- A good understanding of landing pages and digital user journeys.




- The ability to analyze data and translate it into actionable recommendations.
- A general understanding of CRM systems and the journey between Marketing and Sales.
- The ability to work effectively with external agencies and partners.
- Strong organizational skills and the ability to manage multiple initiatives simultaneously.
- Autonomy, initiative, and a continuous desire to learn and improve results.
- Excellent written and spoken French and English to collaborate effectively with our partners and markets across Canada, the United States, and internationally.

Experience in a B2B, manufacturing, fitness, sports, commercial equipment, or distributor-based environment is considered an asset.

What Will Really Set You Apart

We are not simply looking for someone who can produce reports or monitor campaigns.

We are looking for someone whose natural approach is:

You are curious.

You test your assumptions.

You look beyond the numbers to understand what is really driving performance.

When a campaign is not performing, you want to understand why.

When it is performing, you look for ways to improve it or replicate its success.

You also understand that a click or an impression is not the end goal: performance marketing should ultimately contribute to generating qualified interest and supporting the company’s growth.

How We’ll Measure Your Success

Your success will not be measured solely by traffic, impressions, or clicks.

We will look at your ability to:

- Continuously improve the performance of our digital campaigns.
- Increase qualified traffic from our priority markets.
- Generate more qualified inquiries and leads.
- Progressively improve the efficiency of our media investments.
- Identify the audiences, campaigns, and channels with the greatest potential.
- Improve the quality of our tracking and analytics.
- Develop a stronger understanding of our digital audiences and their behaviour.
- Turn data into actionable recommendations and improvements.
- Build a structured approach to testing and continuous optimization.

Why Join Atlantis?

You will have the opportunity to play a hands‑on role in Atlantis’ next phase of growth and directly contribute to the development of our digital marketing capabilities.

You will join an agile marketing team with complementary expertise across brand, performance, coordination, creative, and CRM.

You will have the opportunity to develop your expertise across several areas of performance marketing, including:

- Digital acquisition
- Paid media
- SEO
- Analytics
- Conversion optimization
- Demand generation
- Marketing and Sales collaboration

You will work across multiple markets, including Canada and the United States, and have the opportunity to see the direct impact of your initiatives on the company’s growth.

Do you enjoy understanding what works, testing new ideas, and using data to drive better results? We’d love to meet you.

Advantages

- Competitive pay
- Health, life and disability insurance
- Three weeks of annual paid vacation
- Free gym membership

📌 Performance Marketing Specialist (Laval)
🏢 Atlantis
📍 Laval