Elective is a Vancouver-based Series A fintech that has built the industry's first "Learn Now, Pay Later" solution designed to help world-class course creators, coaches, and educators sell more effectively. To date, Elective has supported over 100,000 consumers across North America investing in their education, all underwritten, funded, and serviced by Elective. The company has proven product-market fit with 8+ figures in revenue, more than doubling the business over the last 12 months, all profitably and without any dedicated sales or marketing spend.

You'll be building one from the ground up on top of a proven platform that has already served 100,000+ customers. The person in this role will partner directly with the CEO to shape product strategy, own end-to-end execution, and help drive the next phase of growth. You'll help define what product looks like at Elective.

The role grows as the function does, with a clear path to senior product leadership for the right builder. You'll partner with the CEO on direction and own how it ships: sequencing, scope, and tradeoffs. Building the product operating system.

Shaping projects engineers can build from independently. You define the what and why with enough clarity that one engineer ships the whole feature. quality work, merchant ask vs. Running our Voice of the Customer program.

Regular merchant interviews and weekly reviews of customer feedback across tickets, sessions, and other channels. Making go-to-market part of done.



You'll build the documentation, internal guides, and change-management mechanics that get finance, customer care, risk, and compliance ready before launch, not after. 3-5+ years in product, or former founder experience with a track record of shipping a product end-to-end.

Either profile works if you've owned execution at a small or growth-stage company. ~ Self-sufficient with data. Commercial instinct. Technical fluency. You treat Customer Care, Risk, Finance, Compliance, and Engineering as customers of the product function, not obstacles to ship around. ~ Domain experience in fintech, payroll, legal tech, or another regulated environment is a nice-to-have, not a must-have.

Strong Traction: Our rapid growth means your work will directly impact thousands of customers. The early team you build becomes the company you build, and your impact here will be immediate and lasting.

Learning & Development Stipend: Comprehensive health, vision, and dental coverage for you, plus an additional wellness spending account. This is a hybrid, full-time role based in our downtown Vancouver office . You'll be required to work on-site three days per week.

This range does not include advantages or the performance bonus, which typically runs up to 10% of salary. You'll continue to have conversations about your career development with your manager, and you'll see your compensation grow over time as you grow with us. #

📌 Product Marketing Manager - Commercial (Remote) (Vancouver)
🏢 Elective
📍 Vancouver