Elevate your career as a Product Marketing Owner with AppDirect. Lead the go-to-market strategy for the Business Unit while driving impactful customer marketing initiatives.

In this pivotal role, you will take charge of end-to-end product marketing for AppDirect's Business Unit. You will leverage your 3-5 years of product marketing experience in a B2B SaaS context to own positioning, competitive analysis, and execution of successful marketing strategies. Working closely with the Director of Product Management, you'll play a key role in shaping the product roadmap and contributing insights for pricing decisions.

Key Responsibilities:



• Own go-to-market strategies for product launches • Define outcomes and track success metrics • Collaborate on product roadmap using competitive intelligence • Build customer marketing strategies for advocacy programs • Manage analyst relations with firms like Gartner

Requirements: • 3–5 years in product marketing in B2B SaaS • Experience with competitive analysis and market research • Solid communication skills, both written and verbal • Ability to work autonomously across initiatives • Familiarity with product-led growth strategies is a plus

Lead the way in product marketing, driving strategy and execution at AppDirect.

📌 Product Marketing Owner at AppDirect (Winnipeg)
🏢 AppDirect
📍 Winnipeg