Elevate your career as a Product Marketing Owner with AppDirect. Lead the go-to-market strategy for the Business Unit while driving impactful customer marketing initiatives. In this pivotal role, you will take charge of end-to-end product marketing for AppDirect's Business Unit.

You will leverage your 3-5 years of product marketing experience in a B2B SaaS context to own positioning, competitive analysis, and execution of successful marketing strategies. Working closely with the Director of Product Management, you'll play a key role in shaping the product roadmap and contributing insights for pricing decisions. Key Responsibilities:

- Own go-to-market strategies for product launches
- Define outcomes and track success metrics




- Collaborate on product roadmap using competitive intelligence
- Build customer marketing strategies for advocacy programs
- Manage analyst relations with firms like Gartner Requirements:
- 3-5 years in product marketing in B2B SaaS
- Experience with competitive analysis and market research
- Robust communication skills, both written and verbal
- Ability to work autonomously across initiatives
- Familiarity with product-led growth strategies is a plus Lead the way in product marketing, driving strategy and execution at AppDirect.

📌 Product Marketing Owner at AppDirect (Toronto)
🏢 AppDirect
📍 Toronto